Yes, itâs true: you can learn how to be a verbal wizard!  Ever hear someone utter an unforgettable phrase and feel yourself reacting with withâ¦well, awe? Ever read a great quote and think I could never come up with anything that clever?   Daunting as it may seem, thereâs nothing mystical about witcraft. Crafting memorable lines doesnât require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.  In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh â even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing â and amazingly helpful â tour of the mechanisms that make powerful language work. Youâll learn how to slyly plant your words in peopleâs heads and draw indelible verbal pictures by employing such tools as âcrashing symbols,â ârapid repeaters,â âRussian Dollsâ and even the powers of Mr. Potato Head.  With those tools and others tucked in your utility belt, you might not immediately achieve âwordsmith immortalityâ but you will become a better speaker, writer, and raconteurâ¦and long after people have forgotten everything else, theyâll remember your priceless lines.
Dimensions:131 x 202
Author: Jay Heinrichs
ISBN: 9780307716361
Format:
Pages 336
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