An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
Author: Paco Underhill
ISBN: 9780684849133
Formate: Hardcover
Pages: 256
Dimensions: 155 x 236