The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.

Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
Author: Paul Arden
ISBN: 9781591841210
Format: Paperback
Pages: 160
Dimensions: 119 x 175