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Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

AED 20.00
AED 20.00
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Important Details

Our delivery time will be between 48hs to 72hs, except for remote areas that might take longer. Contact us to establish the exact delivery time frame expectation.

Next day delivery from Monday to Saturday will be possible (as long as your order is placed the day before 5pm).

We do not collect or deliver on Sundays.

Our books are both: Pre-loved and new, we do not segregate them.

To offer a more affordable experience, we have created a universal price range

Our pre-loved books' condition is generally immaculate.

* Preloved books might include slight paper colour variations, spine creases, small writings or highlights, and generally minor flaws that do not hinder the reading experience.

* Book covers may differ from the copy you receive; however, all books are original editions with complete content. We always try our best to provide the correct cover image.

* If you want to be sure about a specific book edition or translation, contact us before you place your order.

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The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.

Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
Author: Paul Arden
ISBN: 9781591841210
Format: Paperback
Pages: 160
Dimensions: 119 x 175

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