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Understanding Media Economics

Understanding Media Economics

AED 30.00
AED 30.00
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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Author: Gillian Doyle
ISBN: 9781412930772
Format: Paperback
Pages: 224
Dimensions: 13 x 242

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