An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn.
--Slashdot.org

If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.
--The Globe and Mail

Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation.
--The Wall Street Journal

This wonderful book will change the way you think and act in many realms of your life.
--Philip Zimbardo former president, American Psychological Association
Author: Robert V. Levine
ISBN: 9781851684649
Format: Paperback
Pages: 288
Dimensions: 130 x 194