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The choice factory : how 25 behavioural biases influence the products we decide to buy

The choice factory : how 25 behavioural biases influence the products we decide to buy

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"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Dimensions: 160 x 212 x 11
Author: Richard Shotton
ISBN: 9780857196095
Format: Other book format
Pages: 202