Tata The Evolution of a Corporate Brand

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Dimensions: 229 x 15 x 152
Author: Morgen Witzel
ISBN: 9780670084067
Format: Hardcover
Pages: 222

Shipping, Tracking & Support - Once your order has been shipped, you will receive a tracking number via email. To Track your order using First Flight Click here.

To know more about shipping rates, delivery areas, and timeline Click here.

Do you want to know more about our refund and return policy ?  Click here.

All prices and charges include 5% tax.

We are here to enhance your online experience, so please let us know how we can improve our services; your opinion matters to us.