The eleventh edition ofStrategic Managementis a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapterglobalization, the natural environment, and e-commerce.The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases.For management professionals, small business owners and others involved in business.
Dimensions:201 x 251
Author: Fred R. David
ISBN: 9780131869493
Format: Hardcover
Pages 816