The Internet didnott kill TV! It has become its best friend. Americans are watching more television than ever before, and weâre engaging online at the same time weâre tuning in. Social media has created a new and powerful âbackchannelâ, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And âconnected TVsâ blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include:
Leveraging the âsecond screenâ to drive synched and deeper brand engagement
Using social ratings analytics tools to find and target lean-forward audiences
Aligning brand messaging to content as it travels time-shifted across devices
Determining the best strategy to approach marketing via connected TVs
Employing addressable TV advertising to maximize content relevancy
Testing and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesnât always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Dimensions:0 x 240
Author: Mike Proulx
ISBN: 9781118167465
Format: Hardcover
Pages 272
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