This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Author: Robert Wallace | Bronwen Edwards | Marianne Kilmchuck
ISBN: 9781592535453
Format: Paperback
Pages: 272
Dimensions: 229 x 280