Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. Praise for POP: 'Constance Hays has written a lively account of how the company reached this global status...and an even more detailed account of how, in the late 1990s, it seemed to lose its way' Sunday Times 'Coca-Cola no longer bestrides the world as it once did. The glory days are over...The chain of events that led to this situation is nicely chronicled...in this entertaining and well-researched book...Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book' Sunday Telegraph 'Colourful and timely...Constance Hays has produced a well researched and objective account of...a business that now sells enough Coke to build a stack of crates that would almost reach Mars' Daily Telegraph 'She tells us about the important stuff - the brand...What Hays teaches us in this painstakingly researched book is simple: "It wasn't only about the taste...It was about hearbreak"' New Statesman
Dimensions:30 x 200
Author: Constance Hays
ISBN: 9780099472575
Format: Paperback
Pages 352
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