Pentagram is one of the most influential design films in the world. Under the direction of fourteen talented partners, the firm has offices in New York, San Francisco, Austin, & London. For over 25 years, Pentagram has created a distinctive & dynamic vocabulary of graphic & product design for an exceptional variety of clients from all over the world, & the firm continues to turn out an abundance of graphic & three-dimensional work that defies stylistic categorization. Pentagram V. presents a body of work produced in the last five years in the form of 50 case histories, each with an overview stating the project's objective, an analysis of the design process, the rationale for the design recommendations, & the moral of the story-anecdotal narratives told from the point of view of the designers & clients. Demonstrating Pentagram's range & diversity of clients, the book's featured stories include Paula Scher's work for New York's Public Theater, Bob Brunner's products for Apple Computer, Daniel Weil's products & merchandising for Swatch, Jim Biber's exhibition for the Rock & Roll Hall of Fame, & David Hillman's newspaper & magazine design for Eastern Express. Pentagram V. also provides an inside look at the rather unique partnership structure & the 14 Pentagram partners, along with a photographic tour of the four offices. This is an indispensable volume for designers, illustrators, artists, photographers, & image-makers, as well as anyone who has been inspired by a Pentagram design.
Author: Randall Rothenberg
ISBN: 9781580930031
Format: Hardcover
Pages: 496
Dimension: 200 x 280
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