Market-defining since it was first introduced, International Business 7e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters.
Author: Michael R. Czinkota | Ilkka A. Ronkainen | Michael H. Moffett
ISBN: 9780071287982
Format: Paperback
Pages: 768
Dimensions: 36 x 280
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