"Building on the work of strategy guru Gary Hamel, Innovation to the Core will show you how to move innovation from buzzword to core competence in your own organization. Authors Peter Skarzynski and Rowan Gibson draw on examples from companies like GE, Proctor & Gamble, Nokia, IBM, and many more to provide you with a blueprint for transforming the way your company innovates."--BOOK JACKET.
Author: Peter Skarzynski | Rowan Gibson
ISBN: 9781422102510
Format: Hardcover
Pages: 320
Dimensions: 192 x 236