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How to kill a unicorn

How to kill a unicorn

AED 20.00
AED 20.00
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Important Details

Our delivery time will be between 48hs to 72hs, except for remote areas that might take longer. Contact us to establish the exact delivery time frame expectation.

Next day delivery from Monday to Saturday will be possible (as long as your order is placed the day before 5pm).

We do not collect or deliver on Sundays.

Our books are both: Pre-loved and new, we do not segregate them.

To offer a more affordable experience, we have created a universal price range

Our pre-loved books' condition is generally immaculate.

* Preloved books might include slight paper colour variations, spine creases, small writings or highlights, and generally minor flaws that do not hinder the reading experience.

* Book covers may differ from the copy you receive; however, all books are original editions with complete content. We always try our best to provide the correct cover image.

* If you want to be sure about a specific book edition or translation, contact us before you place your order.

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A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.

Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.

What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
Author: Mark Payne
ISBN: 9781857886283
Format: Paperback
Pages: 275
Dimensions: 23 x 215

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