Back
  • Links to Essentials of Marketing A Marketing Strategy Planning Approach
1 1

Essentials of Marketing A Marketing Strategy Planning Approach

Essentials of Marketing A Marketing Strategy Planning Approach

AED 120.00
AED 120.00
Sale Sold out
Shipping calculated at checkout.

Important Details

Our delivery time will be between 48hs to 72hs, except for remote areas that might take longer. Contact us to establish the exact delivery time frame expectation.

Next day delivery from Monday to Saturday will be possible (as long as your order is placed the day before 5pm).

We do not collect or deliver on Sundays.

Our books are both: Pre-loved and new, we do not segregate them.

To offer a more affordable experience, we have created a universal price range

Our pre-loved books' condition is generally immaculate.

* Preloved books might include slight paper colour variations, spine creases, small writings or highlights, and generally minor flaws that do not hinder the reading experience.

* Book covers may differ from the copy you receive; however, all books are original editions with complete content. We always try our best to provide the correct cover image.

* If you want to be sure about a specific book edition or translation, contact us before you place your order.

View full details

HE Business Econom Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a briefoverview of these themes: SupportAtEveryStep
Dimensions: 213 x 274 x 33
Author: Perreault William | Cannon Joseph | McCarthy Jerome
ISBN: 9781260570915
Format: Paperback
Pages: 768