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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market - Bookhero
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market - Bookhero

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

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The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Lisa Johnson | Andrea Learned
ISBN: 9780814408155
Formart: Hardcover
Pages: 224
Dimension: 160 x 231