Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. It contains: easy-to-understand advice; key questions, checklists and worksheets; case studies of real businesses and frequently asked questions.
Author: Robert Craven
ISBN: 9780753509685
Format: Paperback
Pages: 224
Dimensions: 124 x 206