Competing Against Luck: The Story of Innovation and Customer Choice | Clayton M. Christensen – Dubai - Buy Used/Second-Hand Books - BookHero
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Links to Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen
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Competing Against Luck: The Story of Innovation and Customer Choice

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Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Dimensions:155 x 240
Author: Clayton M. Christensen
ISBN: 9780062435613
Format: Hardcover
Pages 288

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Dimensions:155 x 240
Author: Clayton M. Christensen
ISBN: 9780062435613
Format: Hardcover
Pages 288

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