From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognized brands in the world. In "Business Stripped Bare" Branson shares the incredible truth about his most risky, brilliant and audacious deals. In this book, discover how he tried to take on one of the world's biggest super brands, how he plans to change the course of the world's rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of. Combining invaluable advice with the remarkable inside stories of Richard's greatest achievements, "Business Stripped Bare" is a dynamic, inspirational and truly original guide to success in business.
Author: Sir Richard Branson
ISBN: 9780753515020
Format: Paperback
Pages: 352
Dimensions: 152 x 232