A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Dimensions: 161 x 239
Author: Alex Wipperfurth
ISBN: 9781591840787
Format: Hardcover
Pages: 288