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Basic marketing: a global-managerial approach

Basic marketing: a global-managerial approach

AED 40.00
AED 40.00
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This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The emphasis of [this book] is on marketing strategy planning. [It] introduce[s] the important concepts in marketing management and help[s] the student see marketing through the eyes of the marketing manager.-Pref.
Dimensions: 270 x 280 x 210
Author: William D. Perreault | E. Jerome McCarthy
ISBN: 9780072409475
Format: Hardcover
Pages: 815

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