This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources.It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes.Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra
Dimensions: 191 x 248
Author: Colin Eden | Fran Ackermann
ISBN: 9780761952251
Format: Paperback
Pages: 528