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Eating the Big Fish

Eating the Big Fish

AED 30.00
AED 30.00
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Our delivery time will be between 48hs to 72hs, except for remote areas that might take longer. Contact us to establish the exact delivery time frame expectation.

Next day delivery from Monday to Saturday will be possible (as long as your order is placed the day before 5pm).

We do not collect or deliver on Sundays.

Our books are both: Pre-loved and new, we do not segregate them.

To offer a more affordable experience, we have created a universal price range

Our pre-loved books' condition is generally immaculate.

* Preloved books might include slight paper colour variations, spine creases, small writings or highlights, and generally minor flaws that do not hinder the reading experience.

* Book covers may differ from the copy you receive; however, all books are original editions with complete content. We always try our best to provide the correct cover image.

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author: Adam Morgan
ISBN: 9780470238271
Format: Hardcover
Pages: 368
Dimensions: 164 x 240

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