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Basics Marketing - Bookhero
Basics Marketing - Bookhero

Basics Marketing

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Basics Marketing: Consumer Behaviour is the first title in this series. This book provides the reader with an accessible and up-to-the-minute overview of consumer behavior in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behavior.
Author: Hayden Noel
ISBN: 9782940373840
Format: Paperback
Pages: 175
Dimensions: 152 x 229