A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.
Dimensions:198 x 260
Author: Thomas W. Zimmerer | Norman M. Scarborough
ISBN: 9780130172808
Format: Paperback
Pages 624