Business owners, consultants, freelancers, and otherentrepreneurs are all looking for easy-to-implement, cost-effective ways to compete against those bigger than them.This manual seeks to offer them a powerful equalizer forwinning business that would traditionally go to playerswith bigger staffs and established reputations. Itdemonstrates how a single telephone call, a cleverlycrafted letter, an impressive catalogue, a winningadvert, or a skilfully prepared presentation caninfluence customers to abandon big names and embracesmall business products and services.
Dimensions:153 x 240
Author: Debra Koontz Traverso
ISBN: 9780749432980
Format:
Pages 228