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The Decisive Moment How the Brain Makes Up Its Mind
AED 10.00
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. This title answers two questions that are of interest to those, from CEOs to firefighters: how does the human mind make decisions and how can we make those decisions better.
Dimensions: 153 x 234
Author: Jonah Lehrer
ISBN: 9781847673145
Format: Paperback
Pages: 294
