"Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters." - Kevin Chang, Director, National University of Singapore Business School
Dimensions:140 x 216
Author: Jacky Tai | Wilson Chew
ISBN: 9789812613868
Format: Paperback
Pages 192