The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Lisa Johnson | Andrea Learned
ISBN: 9780814408155
Formart: Hardcover
Pages: 224
Dimension: 160 x 231