{"product_id":"viral-loop-the-power-of-pass-it-on","title":"Viral Loop The Power of Pass-it-on","description":"\u003cp\u003eBUSINESS \u0026amp; MANAGEMENT. Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another...until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later.\u003cbr\u003e\nDimensions: 128 x 198 x 20\u003cbr\u003e\nAuthor: Adam L. Penenberg\u003cbr\u003e\nISBN: 9780340918692\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 274\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":46954787930265,"sku":"1RD9780340918692","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/69df927edfd37_Viral_Loop_The_Power_of_Pass-it-on.jpg?v=1776264232","url":"https:\/\/bookhero.ae\/products\/viral-loop-the-power-of-pass-it-on","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}