{"product_id":"theyve-got-your-number-data-digits-and-destiny","title":"They've Got Your Number: Data, Digits and Destiny","description":"\u003cp\u003eIn a world teeming with data, we ourselves become the maths gurus' most prized specimens. In \"They've Got Your Number\", Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in doing so, will change every aspect of our lives. \"They've Got Your Number\" is a book about one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, the Numerati are mapping our behaviour - everything that makes us individuals. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.\u003cbr\u003e\nDimensions: 129 x 198\u003cbr\u003e\nAuthor: Stephen Baker\u003cbr\u003e\nISBN: 9780099507024\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 256\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45743087779993,"sku":"16RA-2-9780099507024","price":10.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68d17c1c149b2_They_ve_Got_Your_Number-_Data__Digits_and_Destiny_Stephen_Baker.jpg?v=1758708570","url":"https:\/\/bookhero.ae\/products\/theyve-got-your-number-data-digits-and-destiny","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}