{"product_id":"the-choice-factory-how-25-behavioural-biases-influence-the-products-we-decide-to-buy","title":"The choice factory : how 25 behavioural biases influence the products we decide to buy","description":"\u003cp\u003e\"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research\"--Back cover.\u003cbr\u003e\nDimensions: 160 x 212 x 11\u003cbr\u003e\nAuthor: Richard Shotton\u003cbr\u003e\nISBN: 9780857196095\u003cbr\u003e\nFormat: Other book format\u003cbr\u003e\nPages: 202\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":67779644031129,"sku":"7RA9780857196095","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/The_choice_factory_how_25_behavioural_biases_influence_the_products_we_decide_to_buy_Richard_Shotton.jpg?v=1792779275","url":"https:\/\/bookhero.ae\/products\/the-choice-factory-how-25-behavioural-biases-influence-the-products-we-decide-to-buy","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}