{"product_id":"social-tv","title":"Social TV","description":"\u003cp\u003eThe Internet didnott kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time weâre tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.\u003cbr\u003e Social TV topics include:\u003c\/p\u003e\n\u003cp\u003eLeveraging the “second screen” to drive synched and deeper brand engagement\u003cbr\u003e Using social ratings analytics tools to find and target lean-forward audiences\u003cbr\u003e Aligning brand messaging to content as it travels time-shifted across devices\u003cbr\u003e Determining the best strategy to approach marketing via connected TVs\u003cbr\u003e Employing addressable TV advertising to maximize content relevancy\u003cbr\u003e Testing and learning from the most cutting-edge emerging TV innovations\u003cbr\u003e The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. \u003cbr\u003e Dimensions:0 x 240 \u003cbr\u003e Author: Mike Proulx \u003cbr\u003e ISBN: 9781118167465 \u003cbr\u003e Format: Hardcover \u003cbr\u003e Pages 272\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43485583081625,"sku":"9RB9781118167465","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/2a1af4baca34c7e4a5356e2b007c3216.jpg?v=1697029699","url":"https:\/\/bookhero.ae\/products\/social-tv","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}