{"product_id":"join-me","title":"Join me","description":"\u003cp\u003eSome men are born to lead. Others, not so much...  Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause. But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed Danny risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees?  A book about dreams, ambition and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue.\u003cbr\u003e\nDimensions: 126 x 200 x 24\u003cbr\u003e\nAuthor: Danny Wallace\u003cbr\u003e\nISBN: 9780091895822\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 397\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":67694582759577,"sku":"Table-E-2-9780091895822","price":5.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/Join_me_Danny_Wallace.jpg?v=1791741924","url":"https:\/\/bookhero.ae\/products\/join-me","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}