{"product_id":"interactive-services-marketing","title":"Interactive Services Marketing","description":"\u003cp\u003eInteractive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.\u003cbr\u003e\nDimensions: 203 x 248 x 12\u003cbr\u003e\nAuthor: Raymond P. Fisk\u003cbr\u003e\nISBN: 9780618641802\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":47852888588441,"sku":"EDU-7-B-9780618641802","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/Interactive_Services_Marketing_Raymond_P._Fisk.jpg?v=1779798585","url":"https:\/\/bookhero.ae\/products\/interactive-services-marketing","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}