{"product_id":"designing-for-growth","title":"Designing for Growth","description":"\u003cp\u003eJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. \u003cbr\u003e\n Dimensions:216 x 230  \u003cbr\u003e\n Author: Jeanne Liedtka | Tim Ogilvie \u003cbr\u003e\n ISBN: 9780231158381 \u003cbr\u003e\n Format: Hardback \u003cbr\u003e\n Pages 248\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44627272138905,"sku":"Table-G-2-9780231158381","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/416c1e54ee16575ae66aa894166bca4c.jpg?v=1721480640","url":"https:\/\/bookhero.ae\/products\/designing-for-growth","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}