{"product_id":"consumer-behavior-5th-edition","title":"Consumer Behavior (5th Edition)","description":"\u003cp\u003eBy incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.\u003cbr\u003e\nDimensions: 216 x 267\u003cbr\u003e\nAuthor: John C. Mowen | Michael Minor\u003cbr\u003e\nISBN: 9780137371150\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 696\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45390156923033,"sku":"Edu-1-E9780137371150","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68246225b976f_CONSUMER_BEHAVIOR.jpg?v=1747231012","url":"https:\/\/bookhero.ae\/products\/consumer-behavior-5th-edition","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}