{"product_id":"brand-hijack-marketing-without-marketing","title":"Brand Hijack: Marketing Without Marketing","description":"\u003cp\u003eA guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.\u003cbr\u003e\nDimensions: 161 x 239\u003cbr\u003e\nAuthor: Alex Wipperfurth\u003cbr\u003e\nISBN: 9781591840787\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":46069679325337,"sku":"4RG9781591840787","price":20.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/695a89d2cea0c_Brand_Hijack_Marketing_Without_Marketing.jpg?v=1767722825","url":"https:\/\/bookhero.ae\/products\/brand-hijack-marketing-without-marketing","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}