{"product_id":"basic-marketing-a-global-managerial-approach","title":"Basic marketing: a global-managerial approach","description":"\u003cp\u003eThis book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The emphasis of [this book] is on marketing strategy planning. [It] introduce[s] the important concepts in marketing management and help[s] the student see marketing through the eyes of the marketing manager.-Pref.\u003cbr\u003e\nDimensions: 270 x 280 x 210\u003cbr\u003e\nAuthor: William D. Perreault | E. Jerome McCarthy\u003cbr\u003e\nISBN: 9780072409475\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 815\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":67831341777049,"sku":"EDU-8-E-9780072409475","price":40.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/Basic_marketing_a_global-managerial_approach.jpg?v=1793215907","url":"https:\/\/bookhero.ae\/products\/basic-marketing-a-global-managerial-approach","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}