Every firm’s sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. While underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.
Dimensions:178 x 254
Author: Zoltners | Andris a. Ph.D.Andris a. | Sinha | Ph.D. Prabhakant | A. Greggor
ISBN: 9780814420140
Format: Paperback
Pages 498