{"title":"Business","description":"","products":[{"product_id":"how-to-get-from-where-you-are-to-where-you-want-to-be-the-25-principles-of-success","title":"How to Get from Where You Are to Where You Want to Be: The 25 Principles of Success","description":"\u003cp\u003eWithin minutes of reading this book you will want ' and be able ' to apply its clear, direct and highly effective principles to your own life. Jack Canfield, author of Chicken Soup for the Soul, built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do. If you keep on doing what you've always done, you'll keep getting what you've always got. Isn't it time you changed for the better? Jack Canfield's extraordinary insights and powerful life tools will enable you to become the happy, successful person you know you are meant to be ' without burning out. Whether you want greater success and fulfilment at work, financially, in your relationships, with your health, in sports or creativity, Canfield will show you how. · Take control of your life ' 100% responsibility, 100% fulfilment · Discover and focus on your core genius ' be better at what you do best; be a huge success at what you enjoy most · Set your goals and achieve them ' transcend other people's limiting opinions\u003cbr\u003eAuthor: Jack Canfield\u003cbr\u003eISBN: 9780007245758\u003cbr\u003eFormat: Paperback\u003cbr\u003ePages: 368\u003cbr\u003eDimensions: 128 x 196\u003c\/p\u003e","brand":"Bookhero.in","offers":[{"title":"Default Title","offer_id":41750674374809,"sku":"3RE9780007245758","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/71sfwCaczGL._SL1500.jpg?v=1723806289"},{"product_id":"digital-goddess-the-unfiltered-lessons-of-a-female-entrepreneur","title":"Digital Goddess: The Unfiltered Lessons of a Female Entrepreneur","description":"\u003cp\u003eBeing A Female Entrepreneur Just May Be The Toughest Job In The World. In Woman On Top, Victoria Montgomery-brown--the Founder Of Big Think, The World's Largest Archive Of Lessons From The World's Greatest Thinkers And Doers--shares Her Firsthand, In-the-trenches Experiences To Inspire Women To Take The Leap Into Entrepreneurship. Told From The Unique, Female Entrepreneurial Perspective And Serving As A Roadmap For Any Woman Who's Ever Thought About Taking The Leap Into Entrepreneurship, Woman On Top Honestly Lays Bare All The Hurdles Other Female Founders May Face In Their Own Journey To The Top. This Book Is About Dealing With The Way Things Are, Even When You Don't Like It, And Being Yourself, Even When It Seems Like A Drawback. It's About Sucking It Up, Making The Hard Choices, And Dealing With The Consequences. It's About Being Honest No Matter What Is Going Down. Ultimately, Woman On Top Is A Story For Entrepreneurial Women At Any Stage Of Life Who Want To Know What It Actually Takes To Build A Business In A World That's Not Always Fair, Predictable, Or Politically Correct. Montgomery-brown--founder Of Big Think, A Fast-growing Content Marketing Startup--shares Her Story In An Entertaining And Educational Light, Unpacking The Real-world Lessons She's Learned Along The Way, Including: Never Lie To Your Investors, Even When You Just Got Arrested. Raising Money Is A Poker Game--learn How To Play. The Power And Money Still Lie With Men. Pretending It's Not That Way, Or Being Angry About It, Won't Lead To Success. Your Relationship With Your Co-founder Is Like A Second Marriage, So Forget About Keeping The Personal Out Of The Workplace. The More Authentic You Are, And The More Fun You Have, The Better Your Experience Will Be.\u003cbr\u003e\nAuthor: Victoria R. Montgomery Brown\u003cbr\u003e\nISBN: 9781400220618\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 272\u003cbr\u003e\nDimensions: 22 x 236\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595538043033,"sku":"10RF9781400220618","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/digital-goddess-the-unfiltered-lessons-of-a-female-entrepreneur-121843.jpg?v=1694790259"},{"product_id":"millionaire-expat-how-to-build-wealth-living-overseas","title":"Millionaire Expat: How To Build Wealth Living Overseas","description":"\u003cp\u003eBuild your strongest-ever portfolio from anywhere in the world Millionaire Expat is a handbook for smart investing, saving for retirement, and building wealth while overseas. \u003cbr\u003e\n Dimensions:0 x 230  \u003cbr\u003e\n Author: Andrew Hallam \u003cbr\u003e\n ISBN: 9781119411895 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 416\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43548327018649,"sku":"15RA-2-9781119411895","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/517a23NbpBL.jpg?v=1790762567"},{"product_id":"copy-of-the-4-hour-workweek","title":"The 4-Hour Body","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhatever your physical goal, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eThe 4-Hour Body\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e eclipses every other health manual by sharing the best kept secrets in the latest science and research to provide \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003enew strategies for redesigning the human body\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAnd you don't need to exhaust yourself. \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eInternational bestselling author, Timothy Ferriss\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, helps you reach your true genetic potential in 3-6 months with \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003ea commitment of less than four hours per week\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. You can pick and choose from a menu of options, from simple to extreme, for dramatic body changes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePacked full of \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003epersonal case studies, before and after photos, recipes and top tips\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, this book will help you achieve your body goals in record time.\u003c\/span\u003e\u003cbr\u003eAuthor: Timothy Ferriss\u003cbr\u003eISBN: 9780091939526\u003cbr\u003eFormat: Paperback\u003cbr\u003ePages: 320\u003cbr\u003eDimensions: 145 x 208\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":43567346942105,"sku":"14RB9780091939526","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/4hour.jpg?v=1699272942"},{"product_id":"100-tricks-to-appear-smart-in-meetings","title":"100 Tricks to Appear Smart in Meetings","description":"\u003cp\u003eYou know those subtle tricks your co-workers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they’re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.\u003c\/p\u003e\n\n\u003cp\u003eComplete with illustrated tips, examples, and scenarios, 100 Tricks gives you actionable ways to use words like 'actionable', in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It’s all here.\u003c\/p\u003e\n\n\u003cp\u003eOpen this book to any page and find an easy-to-digest trick with an even easier-to-digest illustration, guiding you on: how to nail the big meeting by pacing and nodding, the most effective ways to listen to your coworkers while still completely ignoring them, and the key to making your presentations 'interactive'.\u003c\/p\u003e\n\n\u003cp\u003eIf you hadn’t noticed these behaviors before, you will see them now - from your colleagues, your managers, and soon yourself. Each trick is a mirror to the reality of what happens in meetings, told in the form of hilariously bad advice - advice that you might just want to take. But probably not. But maybe.\u003cbr\u003e\n Dimensions:163 x 185  \u003cbr\u003e\n Author: Sarah Cooper \u003cbr\u003e\n ISBN: 9781910931189 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 176\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43603343311001,"sku":"3RC9781910931189","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/100TrickstoAppearSmartinMeetings.jpg?v=1701959968"},{"product_id":"steinhoff-inside-sas-biggest-corporate-crash","title":"Steinhoff: inside SA's biggest corporate crash","description":"\u003cp\u003eOn 5 December 2017 the Steinhoff group was still worth R199 billion. 24 hours later more than R160 billion of this fortune was wiped out. The Steinhoff empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via sms and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the money: the story of Steinhoff, Markus Jooste and the Stellenbosch boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.\u003cbr\u003e\n Dimensions:0 x 240  \u003cbr\u003e\n Author: James-Brent Styan \u003cbr\u003e\n ISBN: 9780799371642 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 243\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43653564498073,"sku":"15RE-1-9780799371642","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/2b909670a087c8d363cb57ad81a1d38a.jpg?v=1702032382"},{"product_id":"answering-the-ultimate-question-how-net-promoter-can-transform-your-business","title":"Answering the Ultimate Question: How Net Promoter Can Transform Your Business","description":"\u003cp\u003eFred Reichheld's 2006 book The Ultimate Question, that question being, \"How likely is it that you would recommend this company to a friend or colleague?\"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.\u003cbr\u003e\nDimensions: 160 x 236\u003cbr\u003e\nAuthor: Richard Owen | Laura L. Brooks PhD\u003cbr\u003e\nISBN: 9780470260692\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45232914301081,"sku":"16RA29780470260692","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67dc2e1d84232_Answering_20the_20Ultimate_20Question-_20How_20Net_20Promoter_20Can_20Transform_20Your_20Business_20Richard_20Owen_20__20Laura_20L._20Brooks_20PhD.jpg?v=1742488916"},{"product_id":"the-one-to-one-manager-real-world-lessons-in-customer-relationship-management","title":"The One to One Manager: Real-World Lessons in Customer Relationship Management","description":"\u003cp\u003eIn The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.\u003cbr\u003e\nDimensions: 50 x 75\u003cbr\u003e\nAuthor: Martha Rogers | Don Peppers\u003cbr\u003e\nISBN: 9781841120935\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45232919609497,"sku":"2RA9781841120935","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67dc30a764402_The_20One_20to_20One_20Manager-_20Real-World_20Lessons_20in_20Customer_20Relationship_20Management_20Martha_20Rogers_20__20Don_20Peppers.jpg?v=1742488981"},{"product_id":"oracle-11i-e-business-suite-from-the-front-lines","title":"Oracle 11i E-Business Suite from the Front Lines","description":"\u003cp\u003eOracle 11i E-Business Suite from the Front Lines is the first book to compile the tips, techniques, and practical advice for administering Oracle E-Business Suite 11i. The author examines Active Directory Utilities, patching, cloning, and the new features that 11i brings to the market. The book benefits those with limited experience with Oracle Application but with more extensive background in Oracle Database Administration. This volume is valuable to systems administrators or DBAs who have experience with older versions of Oracle Financials and want to expand their knowledge to include the changes inherent in 11i.The book details the steps in installing a new 11i environment, and explains the process of upgrading from a 10.7 or an 11.0.3 release. It also explores the techniques and results of migrating from one maintenance release of 11i to another.This analysis offers you real-world hints and recommendations to help you with day-to-day tuning, troubleshooting, and maintenance and will help you deliver reliable service to your end users. It is also a helpful tool that enables managers and co-workers to understand the daily challenges that Apps DBAs face.\u003cbr\u003e\nDimensions: 156 x 234\u003cbr\u003e\nAuthor: April J. Wells\u003cbr\u003e\nISBN: 9780849318610\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 502\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45252465557657,"sku":"15RE-4-9780849318610","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67e2801429d5e_Oracle_2011i_20E-Business_20Suite_20from_20the_20Front_20Lines_20April_20J._20Wells.jpg?v=1743092616"},{"product_id":"head-first-pmp-a-brain-friendly-guide-to-passing-the-project-management-professional-exam","title":"Head First PMP: A Brain-Friendly Guide to Passing the Project Management Professional Exam","description":"\u003cp\u003eMedia Reviews \"I have been doing project management for over 30 years and am considered a subject matter expert in the PMBOK(r) Guide -Third Edition primarily because I am the Project Manager who led the team that developed this edition. As a consultant I was hired to review and evaluate eight of the top selling PMP Exam Preparation books for their accuracy in following the PMBOKå¨ Guide - Third Edition. I have developed and taught a PMP Exam Prep course for a leading R.E.P., and taught PMP Exam preparation classes for PMI Chapters. I can honestly say that Head First PMP is by far the best PMP Exam Preparation book of all I have reviewed in depth. It is the very best basic education and training book that I have read that presents the processes for managing a project, which makes it a great resource for a basic project management class for beginners as well as a tool for practitioners who want to pass the PMP exam. The graphical story format is unique, as project management books go, which makes it both fun and easy to read while driving home the basics that are necessary for preparing someone is just getting started and those who want to take the exam.\"--Dennis Bolles, PMP DLB Associates, LLC and co-author ofThe Power of Enterprise-Wide Project Management\"This looks like too much fun to be a PMP study guide! Behind the quirky humor and nutty graphics lies an excellent explanation of the project management processes. Not only will this book make it easier to pass the exam, you'll learn a lot of good stuff to use on the job too.\"--Carol Steuer, PMP and PMBOK(r) Guide, 3rd Edition Leadership Team\"This is the best thing to happen to PMP since, well, ever. You'll laugh,learn, pass the exam, and become a better project manager all at the sametime.\"-- Scott Berkun, author of The Art of Project Management and The Myths of Innovation\"Original, fresh, and fun... this is truly the perfect study companion for anyone aiming for PMP certification.\"--Teresa Simmermacher, PMP and Project Manager at Avanade\"I love this format! Head First PMP covers everything you need to know to pass your PMP exam. The sound-bite format combined with the whimsical images turns a dry subject into entertainment. The organization starts with the basics then drills into the details. The in-depth coverage of complex topics like Earned Value and Quality Control are presented in an easy to understand format with descriptions, pictures, and examples. This book will not only help you pass the PMP, it should be used as an daily reference for practicing project managers. I sure wish I had this when I was studying for the exam.\"--Mike Jenkins, PMP, MBA\"I think that under the fonts and formalized goofiness, the book has a good heart (intending to cover basic principles in an honest way rather than just to pass the test).Head First PMP attempts to educate potential project managers instead of being a mere \"how to pass the PMP exam\" book filled with test taking tips. This is truly something which sets it apart from the other PMP certification exam books.\"--Jack Dahlgren, Project Management Consultant\"Head First PMP is a great tool to help make sense of the Project Management Body of Knowledge for the everyday Project Manager.\"--Mark Poinelli, PMPAbout the BookA PMP certification is more than just passing a test. It means that you have the knowledge to solve most common project problems, and proves that you know your stuff. Once you're certified, your projects are more likely to succeed because you have the skills and knowledge to make them successful. Not only that, it can mean a better job, more money, and greater respect from your peers.\u003cbr\u003e\nDimensions: 203 x 235\u003cbr\u003e\nAuthor: Andrew Stellman | Jennifer Greene PSE\u003cbr\u003e\nISBN: 9780596102340\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 696\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45252482072729,"sku":"15RE-5-9780596102340","price":50.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67e282cf06b3b_Head_20First_20PMP-_20A_20Brain-Friendly_20Guide_20to_20Passing_20the_20Project_20Management_20Professional_20Exam_20Andrew_20Stellman_20__20Jennifer_20Greene_20PSE.jpg?v=1743093880"},{"product_id":"the-tipping-point-how-little-things-can-make-a-big-difference-malcolm-gladwell","title":"The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell","description":"\u003cp\u003eThe Tipping Point : How Little Things Can Make a Big Difference (Paperback)--by Malcolm Gladwell [2002 Edition] ISBN: 9780316346627 [paperback] [Jan 01, 1672]\u003cbr\u003e\nDimensions: 198 x 160\u003cbr\u003e\nAuthor: Malcolm Gladwell\u003cbr\u003e\nISBN: 9780349113463\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45262389084313,"sku":"17RF-3-9780349113463","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67ea72df2adba_The_20Tipping_20Point-_20How_20Little_20Things_20Can_20Make_20a_20Big_20Difference._20Malcolm_20Gladwell_20Malcolm_20Gladwell.jpg?v=1743436880"},{"product_id":"financial-accounting-custom-publication","title":"Financial Accounting, Custom Publication","description":"\u003cp\u003eUsed but in mint condition, no mark ups.\u003cbr\u003e\nDimensions: 0 x 0\u003cbr\u003e\nAuthor: Belverd E. Needles\u003cbr\u003e\nISBN: 9780618511839\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 780\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45347450683545,"sku":"2RG9780618511839","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68106f1f41aa0_Financial_Accounting__Custom_Publication_Belverd_E._Needles.jpg?v=1745919258"},{"product_id":"backfire-carly-fiorinas-high-stakes-battle-for-the-soul-of-hewlett-packard","title":"Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard","description":"\u003cp\u003eFollows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad\/promo.\u003cbr\u003e\nDimensions: 160 x 236\u003cbr\u003e\nAuthor: Peter Burrows\u003cbr\u003e\nISBN: 9780471267652\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45368080433305,"sku":"15RA-4-9780471267652","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/681885aabe5cd_Backfire-_Carly_Fiorina_s_High-Stakes_Battle_for_the_Soul_of_Hewlett-Packard_Peter_Burrows.jpg?v=1746547904"},{"product_id":"the-new-rules-of-retail-competing-in-the-worlds-toughest-marketplace","title":"The New Rules of Retail: Competing in the World's Toughest Marketplace","description":"\u003cp\u003eThe retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose:*Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition*Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promiseThis essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.\u003cbr\u003e\nDimensions: 163 x 243\u003cbr\u003e\nAuthor: Robin Lewis | Michael Dart\u003cbr\u003e\nISBN: 9780230105720\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 256\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45368082268313,"sku":"15RA-4-9780230105720","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68188d877bae7_The_New_Rules_of_Retail-_Competing_in_the_World_s_Toughest_Marketplace_Robin_Lewis___Michael_Dart.jpg?v=1746547958"},{"product_id":"getting-to-yes-negotiating-agreement-without-giving-in","title":"Getting to Yes: Negotiating Agreement Without Giving In","description":"\u003cp\u003eGetting to Yes is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken -- and without getting angry. It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict -- whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of Harvard Negotiation Project, a group that deal continually with all levels of negotiations and conflict resolutions from domestic to business to international, Getting to Yes tells you how to: Separate the people from the problem Focus on interests, not positions Work together to create opinions that will satisfy both parties negotiate successfully with people who are more powerful, refuse to play by the rules, or resort to \"dirty tricks\"\u003cbr\u003e\nDimensions: 178 x 127\u003cbr\u003e\nAuthor: Roger Fisher | William L. Ury | Bruce Patton\u003cbr\u003e\nISBN: 9780140157352\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 161\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45404979069081,"sku":"17RE-4-9780140157352","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68298ffb5452a_Getting_to_Yes-_Negotiating_Agreement_Without_Giving_In_Roger_Fisher___William_L._Ury___Bruce_Patton.jpg?v=1747671184"},{"product_id":"web-design-e-commerce","title":"Web Design: E-Commerce","description":"\u003cp\u003eE-commerce has become a major player in the sales market. From small retailers to online superstores, this guide brings you the cutting edge e-commerce sites on the web. It explores the best of electronic commerce website design.\u003cbr\u003e\nDimensions: 152 x 197\u003cbr\u003e\nAuthor: Julius Wiedemann\u003cbr\u003e\nISBN: 9783822840559\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 191\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45404979658905,"sku":"13RE9783822840559","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6829936bebadf_Web_Design-_E-Commerce_Julius_Wiedemann.jpg?v=1747671230"},{"product_id":"the-vanke-way-lessons-on-driving-turbulent-change-from-a-global-real-estate-giant","title":"The Vanke Way: Lessons on Driving Turbulent Change from a Global Real Estate Giant","description":"\u003cp\u003eThe leadership secrets of the man who built a real estate empire in early modern China“I believe that studying Vanke’s ability to change is more important than studying the company’s successes. Recognizing the company’s confidence and belief in itself is more important than merely looking at its business devices.” ―Frank Ning, chairman of the Sinochem Group (from the Preface)The Vanke Way provides unparalleled insights into leading a company to success in the most challenging of situations. Wang Shi founded what would be become one of the most powerful real estate companies in the world―and he did it during the infancy of Chinese capitalism, a turbulent time by any standards. You’ll get a detailed look at Wang’s leadership values, including:* Play by the rules―don’t be led astray by shady business practices* Don’t shirk from change―embrace it and use it to your advantage* Focus on organizational health―not amassing personal wealth* Don’t fear failure―it’s always an opportunity to learn* Hire trustworthy people―and set the appropriate example with your staff and business partnersWang was able to establish a corporate foothold in the chaotic world of post-revolutionary China and grow his company without succumbing to the “anything goes” attitude that dominated business culture at the time. And these values are what steered him.This highly personal account of creating and developing a leading international real estate empire not only showcases the history of the company, but also the unique and powerful vision of the man who founded it.\u003cbr\u003e\nDimensions: 173 x 236\u003cbr\u003e\nAuthor: Shi Wang\u003cbr\u003e\nISBN: 9781259643071\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45487630581913,"sku":"7RG9781259643071","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/685931eba6c8b_The_Vanke_Way-_Lessons_on_Driving_Turbulent_Change_from_a_Global_Real_Estate_Giant_Shi_Wang.jpg?v=1750688870"},{"product_id":"free-the-future-of-a-radical-price-english-and-multilingual-edition","title":"Free: The Future of a Radical Price (English and Multilingual Edition)","description":"\u003cp\u003eThe New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.\u003cbr\u003e\nDimensions: 153 x 234\u003cbr\u003e\nAuthor: Chris Anderson\u003cbr\u003e\nISBN: 9781905211487\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45538596389017,"sku":"15RD-2-9781905211487","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/686b743773e47_Free-_The_Future_of_a_Radical_Price__English_and_Multilingual_Edition__Chris_Anderson.jpg?v=1751910513"},{"product_id":"the-art-of-gathering-how-we-meet-and-why-it-matters","title":"The Art of Gathering: How We Meet and Why It Matters","description":"\u003cp\u003e'I learned much from this book. Priya Parker has created both an art and a science to gathering in ways that can bring joy and fulfillment to any meeting.' - Deepak Chopra MD'This is a must-read!' - Chris Anderson, owner and curator of TED'A fantastic book' - Forbes'Remarkable' - BustleWe spend our lives gathering - first in classrooms and then in meetings, weddings, conferences and away days. Yet so many of us spend this time in underwhelming moments that fail to engage us, inspire us, or connect us. We've all sat in meetings where people talk past each other or go through the motions and others which galvanize a team and remind everyone why they first took the job. We've been to weddings that were deeply moving and others that were run-of-the-mill and simply faded away.Why do some moments take off and others fizzle? What's the difference between the gatherings that inspire you and the ones that don't?In The Art of Gathering, Priya Parker gets to the heart of these questions and reveals how to design a transformative gathering. An expert on organizing successful gatherings whether in conference centres or her living room, Parker shows us how to create moving, magical, mind-changing experiences - even in spaces where we've come to expect little.\u003cbr\u003e\nDimensions: 129 x 198\u003cbr\u003e\nAuthor: Parker\u003cbr\u003e\nISBN: 9780241973844\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45590305898649,"sku":"4RG9780241973844","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/687f58f611a3e_The_Art_of_Gathering-_How_We_Meet_and_Why_It_Matters_Parker.jpg?v=1753202719"},{"product_id":"the-progress-principle-using-small-wins-to-ignite-joy-engagement-and-creativity-at-work","title":"The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work","description":"\u003cp\u003eWhat really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work livesconsistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful workprogressthat creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day.The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalystsevents that directly facilitate project work, such as clear goals and autonomyand (2) nourishersinterpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality.Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.\u003cbr\u003e\nDimensions: 170 x 244\u003cbr\u003e\nAuthor: Teresa Amabile | Steven Kramer\u003cbr\u003e\nISBN: 9781422198575\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 272\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45610404741273,"sku":"3RF9781422198575","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6889db26b4121_The_Progress_Principle-_Using_Small_Wins_to_Ignite_Joy__Engagement__and_Creativity_at_Work_Teresa_Amabile___Steven_Kramer.webp?v=1753976429"},{"product_id":"a-practical-guide-to-information-systems-strategic-planning","title":"A Practical Guide to Information Systems Strategic Planning","description":"\u003cp\u003eThe foundation of a successful information systems strategic plan is the recognition that business direction and requirements must drive the IS strategy and computing architecture. A Practical Guide to Information Systems Strategic Planning, Second Edition outlines a systematic approach to guide you through the development of an effective IS plan that is formulated from your company's business plan.This volume outlines a quick and easy approach with concepts, techniques, and templates for analyzing, organizing, communicating, and implementing an IS strategy. This approach unites an organization in a collaborative effort resulting in a solid direction that has the support of the entire organization. Establishing this direction cultivates the support of management, enabling necessary strategic IS investments.With a new look at the role of IS governance in strategic planning, this second edition reflects advances in technology and provides an improved and thorough planning methodology. The strategic planning process outlined in this book has been supplemented by lessons learned from applying the process in numerous companies, cultures, and environments.\u003cbr\u003e\nDimensions: 156 x 234\u003cbr\u003e\nAuthor: Anita Cassidy\u003cbr\u003e\nISBN: 9780849350733\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 394\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45647906111641,"sku":"9RC9780849350733","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a0a96ea11e0_A_Practical_Guide_to_Information_Systems_Strategic_Planning_Anita_Cassidy.jpg?v=1755365510"},{"product_id":"raising-the-bar-on-construction-project-teamwork","title":"Raising the Bar on Construction Project Teamwork","description":"\u003cp\u003eGOOD CONSTRUCTION PROJECT TEAMWORK IS NO LONGER GOOD ENOUGHWith today's increasing trend toward best value selection and alternative project delivery methods, public owners now have the freedom to choose their contractor or design-build team. A track record of just \"good\" teamwork may not get you on the short list. The need, the processes, and the tools (BIM, etc.) for a higher order of collaboration exist. \u2028\u2028Tighter owner budgets, increased project complexity, and the need for improved risk management urgently demand a higher order of flexibility, transparency, and innovation among owners, designers, contractors, and construction managers. It is paramount to meet these needs and take full advantage of today's and tomorrow's processes and tools. What's missing is \"World Class\" teamwork at the project level.\u2028Raising the Bar on Construction Project Teamwork provides the compelling value, a revolutionary concept, and a field-proven process for achieving an extraordinary level of \"World Class\" teamwork with velocity and consistency-with or without a formal partnering process.\u2028\" World class teamwork, as definedin this book, should be a goal of all our construction industry partners. It takes a culture and professionalism that will accept nothing short of an extraordinarily successful project. This success leads to enduring relationships.\" - Wayne Lindholm - Hensel Phelps Construction\u2028\"Jim worked with me on the largest building construction program in the country, and I have seen him employ the concepts he describes in this book to create World Class\u2028teams-Jim has done an excellent job of articulating the concepts and providing guidelines for the industry.\" - Jim Cowell, PECaptain, CEC, U.S. Navy, retired\u003cbr\u003e\nDimensions: 152 x 229\u003cbr\u003e\nAuthor: Jim Eisenhart\u003cbr\u003e\nISBN: 9780983707745\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 298\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45659182792857,"sku":"6RC9780983707745","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a69e427f019_Raising_the_Bar_on_Construction_Project_Teamwork_Jim_Eisenhart.jpg?v=1755763966"},{"product_id":"up-your-service-new-insights-true-stories-of-winners-and-losers-in-the-quest-for-superior-service","title":"UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service","description":"\u003cp\u003eTrue stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service, and what you must avoid (Chapter 13: The Infinite Absurdity Awards). Plus many more easy-to-use insights on the spirit, language, and culture of superior service. Take a look!\u003cbr\u003e\nDimensions: 152 x 222\u003cbr\u003e\nAuthor: Ron Kaufman\u003cbr\u003e\nISBN: 9789810459390\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 266\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45659183775897,"sku":"16RD-49789810459390","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a6a0dea3807_UP__Your_Service_New_Insights-_True_Stories_of_Winners_and_Losers_in_the_Quest_for_Superior_Service_Ron_Kaufman__1.jpg?v=1755764017"},{"product_id":"business-statistics-using-excel-and-spss","title":"Business Statistics Using EXCEL and SPSS","description":"\u003cp\u003eTakes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.′ - Dr Terri Byers, Assistant Professor, University Of New Brunswick, CanadaA book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems.Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of ‘real world’ and fictional examples, including \"The Ballad of Eddie the Easily Distracted\" and \"Esha′s Story\" help bring the study of statistics alive.A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book.An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.\u003cbr\u003e\nDimensions: 193 x 264\u003cbr\u003e\nAuthor: Nick Lee | Mike Peters\u003cbr\u003e\nISBN: 9781848602205\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 584\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45663687934105,"sku":"EDU-2-B9781848602205","price":60.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a89affef45a_Business_Statistics_Using_EXCEL_and_SPSS_Nick_Lee___Mike_Peters.jpg?v=1755931838"},{"product_id":"principles-and-practices-of-marketing","title":"Principles and Practices of Marketing","description":"\u003cp\u003eThis latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications\u003cbr\u003e\nDimensions: 196 x 262\u003cbr\u003e\nAuthor: David Jobber\u003cbr\u003e\nISBN: 9780077096137\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 838\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45663688261785,"sku":"EDU-2-B9780077096137","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a89be6095e7_Principles_and_Practices_of_Marketing_David_Jobber.jpg?v=1755931850"},{"product_id":"how-to-build-a-billion-dollar-app","title":"How to Build a Billion Dollar App","description":"\u003cp\u003eTHE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.\u003cbr\u003e\nDimensions: 152 x 232\u003cbr\u003e\nAuthor: George Berkowski\u003cbr\u003e\nISBN: 9780349401379\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 480\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45674977624217,"sku":"6RD9780349401379","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68aca9a66e21e_How_to_Build_a_Billion_Dollar_App_George_Berkowski.jpg?v=1756276888"},{"product_id":"basic-managerial-skills-for-all","title":"Basic Managerial Skills for All","description":"\u003cp\u003eNew book excellent condition,never uses, standard shipping 18-21 business days, for fast delivery choose expedited shipping 5-7 business days, ship from India.\u003cbr\u003e\nDimensions: 203 x 47\u003cbr\u003e\nAuthor: E.H. McGrath\u003cbr\u003e\nISBN: 9788120343146\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 840\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675027595417,"sku":"EDU-3-B9788120343146","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ab401b598e3_Basic_Managerial_Skills_for_All_E.H._McGrath.jpg?v=1756279256"},{"product_id":"btec-level-2-first-business-student-book","title":"BTEC Level 2 First Business Student Book","description":"\u003cp\u003eResources designed to support learners of the 2010 BTEC Level 2 First Business specification*. Covering the full Diploma with all mandatory and a wide selection of optional units for the 2010 specification covered, and packed with in-book features to help students achieve their potential. WorkSpace case studies take your learners into the real world of work, showing them how they can apply their knowledge in a real-life context.* From 2012, Pearson’s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.\u003cbr\u003e\nDimensions: 219 x 276\u003cbr\u003e\nAuthor: Carol Carysforth\u003cbr\u003e\nISBN: 9781846906206\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 488\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675027628185,"sku":"EDU-3-B9781846906206","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ab403645e42_BTEC_Level_2_First_Business_Student_Book_Carol_Carysforth.jpg?v=1756279257"},{"product_id":"contemporary-financial-management-2nd-edition","title":"Contemporary Financial Management 2nd edition","description":"\u003cp\u003eThe eighth edition of this successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of financial management, the ethical behavior of managers, and the increased impact of the Internet in business practice.   In addition, content has been added or enhanced to reflect the changing focus on finance areas including topics such as discounted payback period, dividend practices of foreign firms, risk management, and real options.\u003cbr\u003e\nDimensions: 0 x 270\u003cbr\u003e\nAuthor: R. Charles Moyer | James R. McGuigan | William J. Kretlow\u003cbr\u003e\nISBN: 9780314779373\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 22\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675027693721,"sku":"EDU-3-B9780314779373","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ab4060e8726_Contemporary_Financial_Management_2nd_edition_R._Charles_Moyer___James_R._McGuigan___William_J._Kretlow.jpg?v=1756279260"},{"product_id":"marketing-research","title":"Marketing Research","description":"\u003cp\u003eIn Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets?created by the authors?specifically related to examples and tutorials from the chapters on data analysis.The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways. New! To keep students apprised of the latest developments in market research, the authors have added cutting-edge topics such as online surveys in Chapter 10 and extensive coverage of data mining in Chapter 15. New! Many Opening Vignettes are new or substantially revised. Based on interesting and up-to-date examples from the world of business, these boxes engage students with coverage of high-profile companies such as Volvo, Eddie Bauer, and The Gap. New! Case in Point sections appear after the introduction of each major topic to reinforce key information with detailed examples. New cases include Amazon.com and McDonald's. New! Updated Research in Use boxes provide a variety of real-world examples?often featuring offbeat or unique scenarios?that in some instances have been researched firsthand by the authors. New boxes include a discussion of researchers who mine \"blogs\" for useful data and an exploration of how Hyundai measures marketing effectiveness in India. New! Several new End-of-Chapter Cases?including GM and Burger King?consider various companies' experiences obtaining and using marketing research. A comprehensive supplements program includes a wealth of instructor resources to aid in course preparation. Student resources include SurveyZ, an online survey program, and SPSS software. SPSS screen shots with brief tutorials provide students with step-by-step, easy-to-follow guidelines for using this important data analysis tool.\u003cbr\u003e\nDimensions: 203 x 260\u003cbr\u003e\nAuthor: A. Parasuraman\u003cbr\u003e\nISBN: 9780618660636\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 638\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675031724185,"sku":"EDU-3-A9780618660636","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68aaedd5f2756_Marketing_Research_A._Parasuraman.jpg?v=1756279456"},{"product_id":"training-interventions-promoting-organisational-learning","title":"Training Interventions: Promoting Organisational Learning","description":"\u003cp\u003eTRAINING INTERVENTIONS - Promoting Organisational Learning Reid, Margaret and Barrington, Harry\u003cbr\u003e\nDimensions: 178 x 242\u003cbr\u003e\nAuthor: Harry Barrington | Margaret Anne Reid\u003cbr\u003e\nISBN: 9780852928042\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 395\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675032084633,"sku":"EDU-3-A9780852928042","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68aaef1d22fa5_Training_Interventions-_Promoting_Organisational_Learning_Harry_Barrington___Margaret_Anne_Reid.jpg?v=1756279473"},{"product_id":"the-upside-the-7-strategies-for-turning-big-threats-into-growth-breakthroughs","title":"The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs","description":"Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as•How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles.•Shape and exploit risk, don’t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done.•A category killer can’t kill what’s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world—and can help you outcompete the “unbeatable” rival in your own industry.•When you come to a fork in the road—take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet.•Stuckinabusinessbox? Findthebiggerbox—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter \u0026amp; Gamble have done.•Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business.In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.\nDimensions: 163 x 242\nAuthor: Adrian J. Slywotzky | Karl Weber\nISBN: 9780307351012\nFormat: Hardcover\nPages: 288","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45684524220569,"sku":"2RD9780307351012","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68b312fd9baef_The_Upside-_The_7_Strategies_for_Turning_Big_Threats_into_Growth_Breakthroughs_Adrian_J._Slywotzky___Karl_Weber.jpg?v=1756576971"},{"product_id":"a-guide-to-the-project-management-body-of-knowledge","title":"A Guide to the Project Management Body of Knowledge","description":"The PMBOK9(r) Guide – Fourth Edition continues the tradition of excellence in project management with a standard that is even easier to understand and implement, with improved consistency and greater clarification. Standard language has been incorporated throughout the document to aid reader understanding. New data flow diagrams clarify inputs and outputs for each process. Greater attention has been placed on how Knowledge Areas integrate in the context of Initiating, Planning, Executing, Monitoring \u0026amp; Controlling, and Closing process groups. Two new processes are featured: Identify Stakeholders and Collect Requirements.\nDimensions: 210 x 279\nAuthor: Pmi\nISBN: 9781933890517\nFormat: Paperback\nPages: 459","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45696251068569,"sku":"EDU-4-A-9781933890517","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68b920487d0f2_A_Guide_to_the_Project_Management_Body_of_Knowledge_Pmi.jpg?v=1756998936"},{"product_id":"an-integrated-approach-to-business-studies","title":"An Integrated Approach to Business Studies","description":"\u003cp\u003eEncompassing all AS and A level specifications, in a clear and consistent style. * Ensures complete coverage of the 2000 AS and A Level specifications. * Contains new chapters on IT, tackling synoptic questions, and lean production and management. * Includes detailed accounts of cash flow statements, corporate culture, organisation theory, decision trees, economics-related topics and financial and numerical techniques. * Provides guidance on project work, exam practice, study skills and tackling case studies, with advice and tips from a former Chief Examiner. \"The book enables students to build an all-round understanding of business concepts. A great deal of relevant theory is explained in an accessible and concise format...it is a good resource for teachers and students.\" Review from the EBEA Journal.\u003cbr\u003e\nDimensions: 218 x 279\u003cbr\u003e\nAuthor: Bruce R. Jewell\u003cbr\u003e\nISBN: 9780582405424\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 592\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45705257123993,"sku":"15RA-19780582405424","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c05c913480f_An_Integrated_Approach_to_Business_Studies_Bruce_R._Jewell.jpg?v=1757440573"},{"product_id":"driven-the-race-to-create-the-autonomous-car","title":"Driven: The Race to Create the Autonomous Car","description":"\u003cp\u003eWired editor Alex Davies tells the dramatic, colorful story of the quest to develop driverless cars-and the fierce competition between Google, Uber, and other companies in a race to revolutionize our lives. The self-driving car has been one of the most vaunted technological breakthroughs of recent years. But early promises that these autonomous vehicles would soon be on the roads have proven premature. Alex Davies follows the twists and turns of this story from its origins to today. The story starts with the Defense Advanced Research Projects Agency (DARPA), which was charged with developing a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA issued a series of three \"Grand Challenges\" that attracted visionaries, many of them students and amateurs, who took the technology from Jetsons-style fantasy to near-reality. The young stars of the Challenges soon connected with Silicon Valley giants Google and Uber, intent on delivering a new way of driving to the civilian world. Soon the automakers joined the quest, some on their own, others in partnership with the tech titans. But as road testing progressed, it became clear that the challenges of driving a car without human assistance were more formidable than anticipated. Davies profiles the industry's key players from the early enthusiasm of the DARPA days to their growing awareness that while this spin on artificial intelligence isn't yet ready for rush-hour traffic, driverless cars are poised to remake how the world moves. Driven explores this exciting quest to transform transportation and change our lives.\u003cbr\u003e\nDimensions: 230 x 152\u003cbr\u003e\nAuthor: Alex Davies\u003cbr\u003e\nISBN: 9781982151768\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715871400089,"sku":"15RC-1-9781982151768","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c2e9b9ee8fe_Driven-_The_Race_to_Create_the_Autonomous_Car_Alex_Davies.jpg?v=1757700131"},{"product_id":"clicks-bricks-brands","title":"Clicks, Bricks \u0026 Brands","description":"\u003cp\u003eThe world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot.com companies a clear picure of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.\u003cbr\u003e\nDimensions: 165 x 248\u003cbr\u003e\nAuthor: Martin Lindstrom\u003cbr\u003e\nISBN: 9780749434908\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877331097,"sku":"15RC-2-9780749434908","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3dd195b682_Clicks__Bricks___Brands_Martin_Lindstrom.jpg?v=1757700931"},{"product_id":"human-resources-management-a-contemporary-perspective-2nd-edition","title":"Human Resources Management: A Contemporary Perspective ( 2nd edition )","description":"\u003cp\u003eLibro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso\u003cbr\u003e\nDimensions: 189 x 246\u003cbr\u003e\nAuthor: Ian Beardwell | Len Holden\u003cbr\u003e\nISBN: 9780273622307\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 736\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877593241,"sku":"15RC-2-9780273622307","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3deb32cc08_Human_Resources_Management-_A_Contemporary_Perspective___2nd_edition___Ian_Beardwell___Len_Holden.jpg?v=1757700950"},{"product_id":"m-business-the-race-to-mobility","title":"M-Business: The Race to Mobility","description":"\u003cp\u003eThe definitive guide for the coming M-commerce age\"Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read.\"Patricia Seybold, author of Customers.com and The Customer RevolutionKnowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In m-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.The first book to clearly explain the M-commerce revolution in the language of a broad business audience, m-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:Emerging business trendsconsumer, service, enterprise applications, and infrastructure New business modelslocation-based models, real-time supply chain models, enterprise extension models, and voice portals New solution enablersmobile platforms, voice platforms, wireless application service providers (WASP), and mobile application\u003cbr\u003e\nDimensions: 159 x 235\u003cbr\u003e\nAuthor: Ravi Kalakota | Marcia Robinson\u003cbr\u003e\nISBN: 9780071380782\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 302\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877658777,"sku":"15RC-2-9780071380782","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3dee484f41_M-Business-_The_Race_to_Mobility_Ravi_Kalakota___Marcia_Robinson.jpg?v=1757700955"},{"product_id":"market-research-in-the-internet-age-leveraging-the-internet-for-market-measurement-and-consumer-insight","title":"Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight","description":"\u003cp\u003eMarket Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: A visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry. A comprehensive review of how enabling technology is being applied across the enterprise and around the world. Numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers. Original research results and executive interviews concerning the state of global market research and the effect of the Internet. Practical guides for evaluating, building and deploying Net-centric tools for multi mode and multi country online research management.This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.\u003cbr\u003e\nDimensions: 161 x 239\u003cbr\u003e\nAuthor: Robert W. Monster | Raymond C. Pettit\u003cbr\u003e\nISBN: 9780470820643\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 300\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877855385,"sku":"15RC-2-9780470820643","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3e0178423c_Market_Research_in_the_Internet_Age-_Leveraging_the_Internet_for_Market_Measurement_and_Consumer_Insight_Robert_W._Monster___Raymond_C._Pettit.jpg?v=1757700962"},{"product_id":"press-reset-ruin-and-recovery-in-the-video-game-industry","title":"Press Reset: Ruin and Recovery in the Video Game Industry","description":"\u003cp\u003eTHE INSTANT NEW YORK TIMES BESTSELLER. From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next.Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games—Bioshock Infinite, Epic Mickey, Dead Space, and more—on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely.Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games—and whether the business of making games can change before it's too late.\u003cbr\u003e\nDimensions: 140 x 210\u003cbr\u003e\nAuthor: Schreier Jason\u003cbr\u003e\nISBN: 9781538735497\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45721899499673,"sku":"6RA9781538735497","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c7f4bb531f9_Press_Reset-_Ruin_and_Recovery_in_the_Video_Game_Industry_Schreier_Jason.jpg?v=1757950910"},{"product_id":"telecommunications-convergence-how-to-profit-from-the-convergence-of-technologies-services-and-companies","title":"Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services, and Companies","description":"\u003cp\u003eBuild a telecom powerhouse A profit-making blueprint for getting ahead in the convergence market, TELECOMMUNICATIONS CONVERGENCE addresses all the issues telecom providers must confront to meet the challenges of the new marketplace. Leaving no stone unturned in its coverage of the management, marketing, and business aspects of the telecommunications industry, this guide by Steven Shepard gets you up to speed on how to: * Take and keep the lead in a fast-moving, fast-growing field * Achieve critical competitive mass with timely responses to core issues * Turn data mining into gold mining * Master relationship management, ERP, online information systems, and other critical vectors * Sift the right technologies from the avalanche * Avoid the \"doing what you know\" pitfall * Evade technological biases and other opportunities to stumble\u003cbr\u003e\nDimensions: 152 x 241\u003cbr\u003e\nAuthor: Steven Shepard\u003cbr\u003e\nISBN: 9780071361071\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 371\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45726919655577,"sku":"15RE-19780071361071","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c97961c661c_Telecommunications_Convergence-_How_to_Profit_from_the_Convergence_of_Technologies__Services__and_Companies_Steven_Shepard.jpg?v=1758091243"},{"product_id":"customer-happiness-on-the-horizons-how-to-achieve-customer-happiness-and-loyalty-influenced-by-happy-employees","title":"Customer Happiness on the Horizons: How to achieve Customer Happiness and Loyalty influenced by Happy Employees","description":"\u003cp\u003eDimensions: 0 x 0\u003cbr\u003e\nAuthor: Robert Keay\u003cbr\u003e\nISBN: 9781999956103\u003cbr\u003e\nFormat: Kindle Edition\u003cbr\u003e\nPages: 332\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45738315088025,"sku":"15RE-59781999956103","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ca5dc0016f6_Customer_Happiness_on_the_Horizons-_How_to_achieve_Customer_Happiness_and_Loyalty_influenced_by_Happy_Employees_Robert_Keay.jpg?v=1758563816"},{"product_id":"human-resource-skills-for-the-project-manager-the-human-aspects-of-project-management-volume-two","title":"Human Resource Skills for the Project Manager The Human Aspects of Project Management Volume Two","description":"\u003cp\u003eThis book offers guidelines that can be used to develop and implement the human skills appropriate to project management: communication, motivation, negotiation, conflict resolution, conflict and stress management, and leadership.\u003cbr\u003e\nDimensions: 159 x 235\u003cbr\u003e\nAuthor: Vijay K. Verma\u003cbr\u003e\nISBN: 9781880410417\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 268\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45803722375321,"sku":"17RA-59781880410417","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68efd89c01b21_Human_Resource_Skills_for_the_Project_Manager_The_Human_Aspects_of_Project_Management_Volume_Two_Vijay_K._Verma.jpg?v=1760807341"},{"product_id":"international-investments-4th-edition","title":"International Investments (4th Edition)","description":"\u003cp\u003eProvides an authoritative and classic treatment in the field of international investments, with a clear exposition of theory and recent empirical research. Problems included for students. DLC: Investments, Foreign.\u003cbr\u003e\nDimensions: 248 x 210\u003cbr\u003e\nAuthor: Bruno Solnik\u003cbr\u003e\nISBN: 9780201473773\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 737\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45803728470169,"sku":"15RB-19780201473773","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68f35cc806693_International_Investments__4th_Edition__Bruno_Solnik.jpg?v=1760807931"},{"product_id":"long-tail","title":"Long Tail","description":"\u003cp\u003eWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.\u003cbr\u003e\nDimensions: 129 x 198\u003cbr\u003e\nAuthor: Chris Anderson\u003cbr\u003e\nISBN: 9781847940360\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 267\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45871999582361,"sku":"13RA9781847940360","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/690f43848d895_Long_Tail.jpg?v=1762614418"},{"product_id":"the-character-of-a-corporation","title":"The Character of a Corporation","description":"\u003cp\u003eIntroducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.\u003cbr\u003e\nDimensions: 128 x 198\u003cbr\u003e\nAuthor: Gareth Jones | Rob Goffee\u003cbr\u003e\nISBN: 9781861976390\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 256\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45879010787481,"sku":"13RE9781861976390","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6911e08a5006f_The_Character_of_a_Corporation.jpg?v=1762793190"},{"product_id":"jugaad-innovation-a-frugal-and-flexible-approach-to-innovation-for-the-21st-century","title":"Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century","description":"\u003cp\u003eJugaad is a word often heard in general conversation in india. Whether to find ingenious solutions to problems or turn adversity into opportunity indians swear by it. In this seminal book, navi radjou, jaideep prabhu and simone ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as facebook, future group, ge, google, pepsico, philips, renault-nissan, siemens, suzlon, tata group and yes bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling r \u0026amp; d budgets, jugaad innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as africa, india, china and brazil, jugaad innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.\u003cbr\u003e\nDimensions: 223 x 156\u003cbr\u003e\nAuthor: Navi Radjou | Jaideep Prabhu | Simone Ahuja | Sam Pitroda\u003cbr\u003e\nISBN: 9788184002058\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 336\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45885721772185,"sku":"15RD-5-9788184002058","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/md_9788184002058.jpg?v=1762966499"},{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world","title":"I'm Afraid Debbie from Marketing Has Left for the Day How to Use Behavioral Design to Create Change in the Real World","description":"\u003cp\u003eHow to Use Behavioral Design to Create Change in the Real World  In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.  Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.  By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003cbr\u003e\nDimensions: 140 x 213\u003cbr\u003e\nAuthor: Münster, Morten\u003cbr\u003e\nISBN: 9781786278951\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45890761621657,"sku":"14RC9781786278951","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/69156e3f6de0d_I_m_Afraid_Debbie_from_Marketing_Has_Left_for_the_Day_How_to_Use_Behavioral_Design_to_Create_Change_in_the_Real_World.jpg?v=1763046310"},{"product_id":"alwaleed-businessman-billionaire-prince","title":"Alwaleed Businessman, Billionaire, Prince","description":"\u003cp\u003eFirst biography of one of the richest men in the world - the Saudi royal prince Alwaleed bin Talal, whose net worth exceeds USD23 billion - which provides a revealing look at the Prince's investments in Citicorp, Four Seasons Hotels, Saks Fifth Avenue, EuroDisney, and NewsCorp among others. At the age of just 48, Saudi Arabia's Prince Alwaleed bin Talal is one of the wealthiest and most provocative investors in the world. According to the most recent Forbes listing, his net worth is USD23.7 billion, placing him No.5 on the list. He is known in many circles as the Arab Warren Buffett the world's greatest stock-market investor], and over the past decade his investments have been tremendous financial successes. Having graced the covers of magazines such as Fortune and BusinessWeek, among others, he is noted for rescuing such beleagured companies as Citibank, TWA, Apple Computers, EuroDisney and New York's Plaza Hotel.\u003cbr\u003e\nDimensions: 159 x 240\u003cbr\u003e\nAuthor: Riz Khan\u003cbr\u003e\nISBN: 9780007215133\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 416\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45894877446297,"sku":"15RA-3-9780007215133","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/69171dc58d9dc_Alwaleed_Businessman__Billionaire__Prince.jpg?v=1763131786"},{"product_id":"good-strategy-bad-strategy-the-difference-and-why-it-matters","title":"Good Strategy, Bad Strategy The Difference and why it Matters","description":"\u003cp\u003eWhen Richard Rumelt's Good Strategy\/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.Bron: https:\/\/www.standaardboekhandel.be\/p\/good-strategybad-strategy-9781781256176.\u003cbr\u003e\nDimensions: 129 x 198\u003cbr\u003e\nAuthor: Richard P. Rumelt\u003cbr\u003e\nISBN: 9781781256176\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 322\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45905761206425,"sku":"3RC9781781256176","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/691af4525a59e_Good_Strategy__Bad_Strategy_The_Difference_and_why_it_Matters.jpg?v=1763394818"}],"url":"https:\/\/bookhero.ae\/collections\/business.oembed?page=17","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}