{"title":"Business","description":"","products":[{"product_id":"graphis-design-annual-2010","title":"Graphis Design Annual 2010","description":"GraphisDesignAnnual2010 features the year's best international Design work in a variety of categories ranging from Annual Reports, Branding and Exhibits to Logos, Packaging and Posters, with detailed explanations in the back of the book written by designers on their process to the solution. This year's edition includes Q\u0026amp;A's with Robert Priest, one of the platinum winners in this Annual; Office, who branded the only non-profit pirate store in San Francisco and Goodby, Silverstein \u0026amp; Partners, creators of HP's Vivienne Tam mini-laptop campaign. With seven entries selected as Graphis Platinum winner and 199 Gold winners, this Annual is an essential guide for Designers, Art Directors, Photographers and potential clients.\nAuthor: B. 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Told From The Unique, Female Entrepreneurial Perspective And Serving As A Roadmap For Any Woman Who's Ever Thought About Taking The Leap Into Entrepreneurship, Woman On Top Honestly Lays Bare All The Hurdles Other Female Founders May Face In Their Own Journey To The Top. This Book Is About Dealing With The Way Things Are, Even When You Don't Like It, And Being Yourself, Even When It Seems Like A Drawback. It's About Sucking It Up, Making The Hard Choices, And Dealing With The Consequences. It's About Being Honest No Matter What Is Going Down. Ultimately, Woman On Top Is A Story For Entrepreneurial Women At Any Stage Of Life Who Want To Know What It Actually Takes To Build A Business In A World That's Not Always Fair, Predictable, Or Politically Correct. Montgomery-brown--founder Of Big Think, A Fast-growing Content Marketing Startup--shares Her Story In An Entertaining And Educational Light, Unpacking The Real-world Lessons She's Learned Along The Way, Including: Never Lie To Your Investors, Even When You Just Got Arrested. Raising Money Is A Poker Game--learn How To Play. The Power And Money Still Lie With Men. Pretending It's Not That Way, Or Being Angry About It, Won't Lead To Success. Your Relationship With Your Co-founder Is Like A Second Marriage, So Forget About Keeping The Personal Out Of The Workplace. The More Authentic You Are, And The More Fun You Have, The Better Your Experience Will Be.\u003cbr\u003e\nAuthor: Victoria R. 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The Big Short reads like a thriller' The Times'A terrifying story, superbly well told' Daily Telegraph'A rollicking good yarn' Financial Times'Probably the single best piece of financial journalism ever written' Reuters\u003cbr\u003e\nDimensions: 197 x 17\u003cbr\u003e\nAuthor: Michael Lewis\u003cbr\u003e\nISBN: 9780141043531\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45143020929177,"sku":"2RD9780141043531","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/2a_9876508_0_MichaelLewisTheBigShort.webp?v=1770040525"},{"product_id":"we-are-like-that-only","title":"we-are-like-that-only","description":"\u003cp\u003eBook by Rama Bijapurkar\u003cbr\u003e\nDimensions: 0 x 220\u003cbr\u003e\nAuthor: Rama Bijapurkar\u003cbr\u003e\nISBN: 9780670999446\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 281\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45169637163161,"sku":"3RE9780670999446","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67b9aad5112d0_we-are-like-that-only_20Rama_20Bijapurkar.jpg?v=1740232456"},{"product_id":"armstrong-on-reinventing-performance-management-building-a-culture-of-continuous-improvement","title":"Armstrong on Reinventing Performance Management: Building a Culture of Continuous Improvement","description":"\u003cp\u003eArmstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research and experience. Most organizations have performance management processes in one form or another, but these are often based on formal annual reviews, forced rankings and directly linked to pay decisions. These traditional approaches are often at the expense of ongoing, continuous feedback and focus on looking back at what has or has not been achieved rather than looking forward. Direct links to pay decisions avert attention from people development, and managers often get lost in the bureaucracy of complex forms rather than fully engaging with their people.Armstrong on Reinventing Performance Management details how to build a culture of ongoing feedback and coaching and provides case studies of how this approach to building performance has been effective in organizations including Deloitte, Gap, Expedia and Google. 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It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.\u003cbr\u003e\nDimensions: 160 x 236\u003cbr\u003e\nAuthor: Richard Owen | Laura L. 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Gladwell argues that, when we try to understand success, we normally start with the wrong question. We ask \"what is this person like?\" when we should really be asking \"where are they from?\" The real secret of success turns out to be surprisingly simple, and it hinges on a few crucial twists in people's life stories - on the culture they grow up in and the way they spend their time. What does Bill Gates have in common with the Beatles? How does your IQ relate to your salary? What can a linguist tell us about airline safety? How does the way your child speaks to an adult affect their success in life? What do rice paddies have to do with maths results? And how can you predict a maths star without even making them take a test? Malcolm Gladwell has the answers. This book really will change the way you think about your life. 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As a consultant I was hired to review and evaluate eight of the top selling PMP Exam Preparation books for their accuracy in following the PMBOKå¨ Guide - Third Edition. I have developed and taught a PMP Exam Prep course for a leading R.E.P., and taught PMP Exam preparation classes for PMI Chapters. I can honestly say that Head First PMP is by far the best PMP Exam Preparation book of all I have reviewed in depth. It is the very best basic education and training book that I have read that presents the processes for managing a project, which makes it a great resource for a basic project management class for beginners as well as a tool for practitioners who want to pass the PMP exam. 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You'll laugh,learn, pass the exam, and become a better project manager all at the sametime.\"-- Scott Berkun, author of The Art of Project Management and The Myths of Innovation\"Original, fresh, and fun... this is truly the perfect study companion for anyone aiming for PMP certification.\"--Teresa Simmermacher, PMP and Project Manager at Avanade\"I love this format! Head First PMP covers everything you need to know to pass your PMP exam. The sound-bite format combined with the whimsical images turns a dry subject into entertainment. The organization starts with the basics then drills into the details. The in-depth coverage of complex topics like Earned Value and Quality Control are presented in an easy to understand format with descriptions, pictures, and examples. This book will not only help you pass the PMP, it should be used as an daily reference for practicing project managers. 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Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose:*Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition*Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promiseThis essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. 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The story of the Irish banking collapse is a tawdry tale of collusion, back-scratching and denial among bankers, developers, regulators and politicians. This is the story Shane Ross - independent Senator, long-time champion of citizens against misbehaving corporations, and Journalist of the Year 2009 - tells in The Bankers, going behind the scenes and the headlines to explain what happened, how it happened and who made it happen. They're all here: Sean FitzPatrick, Michael Fingleton and the other bank bosses; Patrick Neary and his colleagues in Ireland's failed regulatory apparatus; the property developers, whose borrowings ruined the banks, and many of whom are now personally ruined; and the politicians, whose policies helped inflate the property bubble and who have allowed the banks to dictate the terms of their bail-out. Shane Ross knows the stories of these people and what they got up to, and in The Bankers he makes sense of a scandal that will haunt Ireland for years to come.\u003cbr\u003e\nDimensions: 129 x 198\u003cbr\u003e\nAuthor: Shane Ross\u003cbr\u003e\nISBN: 9780141044446\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 312\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45380331503769,"sku":"15RB-5-9780141044446","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/681e21e7c0d19_Bankers_The-_How_The_Banks_Brought_Ireland_To_Its_Knees_Shane_Ross.jpg?v=1746894806"},{"product_id":"web-design-e-commerce","title":"Web Design: E-Commerce","description":"\u003cp\u003eE-commerce has become a major player in the sales market. From small retailers to online superstores, this guide brings you the cutting edge e-commerce sites on the web. 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Created with both the professional and individual investor in mind, The Handbook of Commodity Investments covers a wide range of issues, including the risk and return of commodities, diversification benefits, risk management, macroeconomic determinants of commodity investments, and commodity trading advisors. Starting with the basics of commodity investments and moving to more complex topics, such as performance measurement, asset pricing, and value at risk, The Handbook of Commodity Investments is a reliable resource for anyone who needs to understand this dynamic market.\u003cbr\u003e\nDimensions: 160 x 231\u003cbr\u003e\nAuthor: Frank J. Fabozzi CFA | Roland Fuss | Dieter G. Kaiser\u003cbr\u003e\nISBN: 9780470117644\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 1008\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45472836354201,"sku":"9RA9780470117644","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/684fedb07306d-handbook-of-commodity-investing-Frank-J-Fabozzi-CFA-Roland-Fuss-Dieter-G-Kaiser-_1.jpg?v=1753121431"},{"product_id":"the-complete-elliott-wave-writings-of-a-hamilton-bolton","title":"The Complete Elliott Wave Writings of A. Hamilton Bolton","description":"\u003cp\u003eAll of Bolton's annual Elliott Wave Supplements for The Bank Credit Analyst, personal letters, articles, plus a biography. (Hardback, 412 pp.)\u003cbr\u003e\nDimensions: 171 x 248\u003cbr\u003e\nAuthor: Robert R. Prechter Jr.\u003cbr\u003e\nISBN: 9780932750228\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 412\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45472836649113,"sku":"9RA9780932750228","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/684fee11a7912-The-Complete-Elliott-Wave-Writings-of-A-Hamilton-Bolton-Robert-R-Prechter-Jr-_1.jpg?v=1753121425"},{"product_id":"supercycles-the-new-economic-force-transforming-global-markets-and-investment-strategy","title":"SuperCycles: The New Economic Force Transforming Global Markets and Investment Strategy","description":"A brilliantly original assessment of what caused the global crash―and a practical plan for investing accordinglySupercycles, according to international economist and strategist, Arun Motianey, are the continuous, long waves of boom and bust that undulate through the global economic and financial systems. More often than not, they are the result of policymakers' well-intentioned but misguided attempts to achieve price stability. In Supercycles, Motianey surpasses the traditional business cycle model (\"Boom and Bust\"), to provide a detailed, objective, and at times surprising explanation of global economics.Drawing heavily on history and informed by cautious readings of a wide range of economic thought, Motianey critiques the way macroeconomics has been practiced by the major powers' central banks through the years.Specifically, it was the banks' intervention, ostensibly in the quest for price stability that actually served to entrench price instability. Further, he makes a compelling case for the new tools we'll be using to manage the post-meltdown global economy, and even advises on investor portfolios to protect us from the likeliest scenarios that occur when a supercycle enters its terminal phase.A cogent and impossible-to-ignore mixture of economics, finance, policy, risk management, and investment advice from a global perspective, Supercycles is certain to inform and inspire debate among investors, academics, and casual readers alike.Reviews:\"Motianey is an engaging writer and Supercycles should be considered a must read for economic junkies. His ideas are fresh and innovative and he attempts to avoid the dogma that frequently leads those in the profession astray. I highly recommend it for those who want to gain greater perspective on the Credit Crisis and where we might be heading in its aftermath. --SeekingAlpha.com\"Highly readable. The pitch-perfect blend of the best economic thinking informed by the lessons from the past and the investment savvy of a veteran investment advisor at the top of his game.\" -- Thomas J. Trebat, Executive Director, Institute of Latin American Studies \u0026amp; Center for Brazilian Studies, Columbia University\"A provocative way of looking at the global economy.This book will make you stop and think.\" -- Peter Scaturro, Private Bank Executive\"This lively volume not only examines the big picture, but also provides practical advice for investors who are trying to prosper in this complex and challenging economic environment.\" -- Harvey S. Rosen, John L. Weinberg Professor of Economics and Business Policy, Princeton University\"Arun Motianey sheds light on some of the more ludicrous propositions of modern equilibrium economics. He describes how investment bankers and economists got itall wrong―and the world is experiencing the disastrous consequences.\" -- Dr. Terry O’Shaughnessy, Fellow in Economics, St. Anne’s College, Oxford University\"Not all readers will agree with Motianey's savage criticism of the finance-driven modern economy, but few can read SuperCycles without having at least some of theirpreconceived notions challenged. A must-read for policymakers and investors.\" -- Dr. Kevin Hebner, Global Investment Strategist, Third Wave Global Investors“Required reading for those who do not want to get lulled into the conventional thinking” -- David Martin, Chief Risk Officer, AllianceBernstein\nDimensions: 152 x 235\nAuthor: Arun Motianey\nISBN: 9780071637374\nFormat: Hardcover\nPages: 272","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45481539174553,"sku":"10RF9780071637374","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6852c778bb6f2-SuperCycles-The-New-Economic-Force-Transforming-Global-Markets-and-Investment-Stra_3127_1.jpg?v=1753121387"},{"product_id":"the-vanke-way-lessons-on-driving-turbulent-change-from-a-global-real-estate-giant","title":"The Vanke Way: Lessons on Driving Turbulent Change from a Global Real Estate Giant","description":"\u003cp\u003eThe leadership secrets of the man who built a real estate empire in early modern China“I believe that studying Vanke’s ability to change is more important than studying the company’s successes. Recognizing the company’s confidence and belief in itself is more important than merely looking at its business devices.” ―Frank Ning, chairman of the Sinochem Group (from the Preface)The Vanke Way provides unparalleled insights into leading a company to success in the most challenging of situations. Wang Shi founded what would be become one of the most powerful real estate companies in the world―and he did it during the infancy of Chinese capitalism, a turbulent time by any standards. You’ll get a detailed look at Wang’s leadership values, including:* Play by the rules―don’t be led astray by shady business practices* Don’t shirk from change―embrace it and use it to your advantage* Focus on organizational health―not amassing personal wealth* Don’t fear failure―it’s always an opportunity to learn* Hire trustworthy people―and set the appropriate example with your staff and business partnersWang was able to establish a corporate foothold in the chaotic world of post-revolutionary China and grow his company without succumbing to the “anything goes” attitude that dominated business culture at the time. And these values are what steered him.This highly personal account of creating and developing a leading international real estate empire not only showcases the history of the company, but also the unique and powerful vision of the man who founded it.\u003cbr\u003e\nDimensions: 173 x 236\u003cbr\u003e\nAuthor: Shi Wang\u003cbr\u003e\nISBN: 9781259643071\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45487630581913,"sku":"7RG9781259643071","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/685931eba6c8b_The_Vanke_Way-_Lessons_on_Driving_Turbulent_Change_from_a_Global_Real_Estate_Giant_Shi_Wang.jpg?v=1750688870"},{"product_id":"the-technological-revolution-in-financial-services-how-banks-fintechs-and-customers-win-together","title":"The Technological Revolution in Financial Services: How Banks, Fintechs, and Customers Win Together","description":"\u003cp\u003eThe financial services industry is being transformed by heightened regulation, technological disruption, and changing demographics. These structural forces have lowered barriers to entry, increasing competition from within and outside the industry, in the form of entrepreneurial fintech start-ups to large, non-financial technology-based companies.The Technological Revolution in Financial Services is an invaluable resource for those eager to understand the evolving financial industry. This edited volume outlines the strategic implications for financial services firms in North America, Europe, and other advanced economies. The most successful banks, insurance companies, and asset managers will partner with financial technology companies to provide a better and more innovative experience services to retail customers and small businesses. Ultimately this technological revolution will benefit customers and lead to a more open and inclusive financial system.\u003cbr\u003e\nDimensions: 163 x 235\u003cbr\u003e\nAuthor: Richard W. Nesbitt\u003cbr\u003e\nISBN: 9781487506025\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 448\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45499430371481,"sku":"7RA9781487506025","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/685c0d75d1e29-The-Technological-Revolution-in-Financial-Services-How-Banks-Fintechs-and-Customer_4451_1.jpg?v=1753121121"},{"product_id":"free-the-future-of-a-radical-price-english-and-multilingual-edition","title":"Free: The Future of a Radical Price (English and Multilingual Edition)","description":"\u003cp\u003eThe New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.\u003cbr\u003e\nDimensions: 153 x 234\u003cbr\u003e\nAuthor: Chris Anderson\u003cbr\u003e\nISBN: 9781905211487\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45538596389017,"sku":"15RD-29781905211487","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/686b743773e47_Free-_The_Future_of_a_Radical_Price__English_and_Multilingual_Edition__Chris_Anderson.jpg?v=1751910513"},{"product_id":"alibaba-the-house-that-jack-ma-built","title":"Alibaba: The House That Jack Ma Built","description":"\u003cp\u003eIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.\u003cbr\u003e\nDimensions: 17 x 203\u003cbr\u003e\nAuthor: Duncan Clark\u003cbr\u003e\nISBN: 9780062413413\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45588417740953,"sku":"14RC9780062413413","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/687defaa37cca_Alibaba-_The_House_That_Jack_Ma_Built_Duncan_Clark.jpg?v=1753118094"},{"product_id":"the-progress-principle-using-small-wins-to-ignite-joy-engagement-and-creativity-at-work","title":"The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work","description":"\u003cp\u003eWhat really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work livesconsistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful workprogressthat creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day.The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalystsevents that directly facilitate project work, such as clear goals and autonomyand (2) nourishersinterpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality.Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.\u003cbr\u003e\nDimensions: 170 x 244\u003cbr\u003e\nAuthor: Teresa Amabile | Steven Kramer\u003cbr\u003e\nISBN: 9781422198575\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 272\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45610404741273,"sku":"3RF9781422198575","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6889db26b4121_The_Progress_Principle-_Using_Small_Wins_to_Ignite_Joy__Engagement__and_Creativity_at_Work_Teresa_Amabile___Steven_Kramer.webp?v=1753976429"},{"product_id":"start-with-why-how-great-leaders-inspire-everyone-to-take-action","title":"Start with Why: How Great Leaders Inspire Everyone to Take Action","description":"\u003cp\u003eThe inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.\u003cbr\u003e\nDimensions: 132 x 202\u003cbr\u003e\nAuthor: Simon Sinek\u003cbr\u003e\nISBN: 9781591846444\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 256\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45632241533081,"sku":"2RC9781591846444","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/6899a2d114708_Start_with_Why-_How_Great_Leaders_Inspire_Everyone_to_Take_Action_Simon_Sinek.jpg?v=1754928533"},{"product_id":"retirement-heist-how-companies-plunder-and-profit-from-the-nest-eggs-of-american-workers","title":"Retirement Heist: How Companies Plunder and Profit from the Nest Eggs of American Workers","description":"\u003cp\u003e\"'As far as I can determine there is only one solution [to the CEO's demand to save more money]', the HR representative wrote to her superiors. 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But by exploiting loopholes, ambiguous regulations, and new accounting rules, companies essentially turned their pension plans into piggy banks, tax shelters, and profit centers.Drawing on original analysis of company data, government filings, internal corporate documents, and confidential memos, Schultz uncovers decades of widespread deception during which employers have exaggerated their retiree burdens while lobbying for government handouts, secretly cutting pensions, tricking employees, and misleading shareholders. She reveals how companies: Siphon billions of dollars from their pension plans to finance downsizings and sell the assets in merger deals Overstate the burden of rank-and-file retiree obligations to justify benefits cuts while simultaneously using the savings to inflate executive pay and pensions Hide their growing executive pension liabilities, which at some companies now exceed the liabilities for the regular pension plans Purchase billions of dollars of life insurance on workers and use the policies as informal executive pension funds. When the insured workers and retirees die, the company collects tax-free death benefits Preemptively sue retirees after cutting retiree health benefits and use other legal strategies to erode their legal protections.Though the focus is on large companies-which drive the legislative agenda-the same games are being played at smaller companies, non-profits, public pensions plans and retirement systems overseas. Nor is this a partisan issue: employees of all political persuasions and income levels-from managers to miners, pro- football players to pilots-have been slammed.Retirement Heist is a scathing and urgent expose of one of the most critical and least understood crises of our time.\u003cbr\u003e\nDimensions: 159 x 229\u003cbr\u003e\nAuthor: Ellen Schultz\u003cbr\u003e\nISBN: 9781591843337\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 256\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45645711868057,"sku":"1RE9781591843337","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/689f5c0d96816_Retirement_Heist-_How_Companies_Plunder_and_Profit_from_the_Nest_Eggs_of_American_Workers_Ellen_Schultz.jpg?v=1755281123"},{"product_id":"a-practical-guide-to-information-systems-strategic-planning","title":"A Practical Guide to Information Systems Strategic Planning","description":"\u003cp\u003eThe foundation of a successful information systems strategic plan is the recognition that business direction and requirements must drive the IS strategy and computing architecture. A Practical Guide to Information Systems Strategic Planning, Second Edition outlines a systematic approach to guide you through the development of an effective IS plan that is formulated from your company's business plan.This volume outlines a quick and easy approach with concepts, techniques, and templates for analyzing, organizing, communicating, and implementing an IS strategy. This approach unites an organization in a collaborative effort resulting in a solid direction that has the support of the entire organization. Establishing this direction cultivates the support of management, enabling necessary strategic IS investments.With a new look at the role of IS governance in strategic planning, this second edition reflects advances in technology and provides an improved and thorough planning methodology. The strategic planning process outlined in this book has been supplemented by lessons learned from applying the process in numerous companies, cultures, and environments.\u003cbr\u003e\nDimensions: 156 x 234\u003cbr\u003e\nAuthor: Anita Cassidy\u003cbr\u003e\nISBN: 9780849350733\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 394\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45647906111641,"sku":"9RC9780849350733","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a0a96ea11e0_A_Practical_Guide_to_Information_Systems_Strategic_Planning_Anita_Cassidy.jpg?v=1755365510"},{"product_id":"raising-the-bar-on-construction-project-teamwork","title":"Raising the Bar on Construction Project Teamwork","description":"\u003cp\u003eGOOD CONSTRUCTION PROJECT TEAMWORK IS NO LONGER GOOD ENOUGHWith today's increasing trend toward best value selection and alternative project delivery methods, public owners now have the freedom to choose their contractor or design-build team. A track record of just \"good\" teamwork may not get you on the short list. The need, the processes, and the tools (BIM, etc.) for a higher order of collaboration exist. \u2028\u2028Tighter owner budgets, increased project complexity, and the need for improved risk management urgently demand a higher order of flexibility, transparency, and innovation among owners, designers, contractors, and construction managers. It is paramount to meet these needs and take full advantage of today's and tomorrow's processes and tools. What's missing is \"World Class\" teamwork at the project level.\u2028Raising the Bar on Construction Project Teamwork provides the compelling value, a revolutionary concept, and a field-proven process for achieving an extraordinary level of \"World Class\" teamwork with velocity and consistency-with or without a formal partnering process.\u2028\" World class teamwork, as definedin this book, should be a goal of all our construction industry partners. It takes a culture and professionalism that will accept nothing short of an extraordinarily successful project. This success leads to enduring relationships.\" - Wayne Lindholm - Hensel Phelps Construction\u2028\"Jim worked with me on the largest building construction program in the country, and I have seen him employ the concepts he describes in this book to create World Class\u2028teams-Jim has done an excellent job of articulating the concepts and providing guidelines for the industry.\" - Jim Cowell, PECaptain, CEC, U.S. Navy, retired\u003cbr\u003e\nDimensions: 152 x 229\u003cbr\u003e\nAuthor: Jim Eisenhart\u003cbr\u003e\nISBN: 9780983707745\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 298\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45659182792857,"sku":"6RC9780983707745","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a69e427f019_Raising_the_Bar_on_Construction_Project_Teamwork_Jim_Eisenhart.jpg?v=1755763966"},{"product_id":"up-your-service-new-insights-true-stories-of-winners-and-losers-in-the-quest-for-superior-service","title":"UP! 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Take a look!\u003cbr\u003e\nDimensions: 152 x 222\u003cbr\u003e\nAuthor: Ron Kaufman\u003cbr\u003e\nISBN: 9789810459390\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 266\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45659183775897,"sku":"16RD-49789810459390","price":10.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a6a0dea3807_UP__Your_Service_New_Insights-_True_Stories_of_Winners_and_Losers_in_the_Quest_for_Superior_Service_Ron_Kaufman__1.jpg?v=1755764017"},{"product_id":"business-statistics-using-excel-and-spss","title":"Business Statistics Using EXCEL and SPSS","description":"\u003cp\u003eTakes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.′ - Dr Terri Byers, Assistant Professor, University Of New Brunswick, CanadaA book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems.Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of ‘real world’ and fictional examples, including \"The Ballad of Eddie the Easily Distracted\" and \"Esha′s Story\" help bring the study of statistics alive.A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book.An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.\u003cbr\u003e\nDimensions: 193 x 264\u003cbr\u003e\nAuthor: Nick Lee | Mike Peters\u003cbr\u003e\nISBN: 9781848602205\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 584\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45663687934105,"sku":"EDU-2-B9781848602205","price":60.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a89affef45a_Business_Statistics_Using_EXCEL_and_SPSS_Nick_Lee___Mike_Peters.jpg?v=1755931838"},{"product_id":"principles-and-practices-of-marketing","title":"Principles and Practices of Marketing","description":"\u003cp\u003eThis latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications\u003cbr\u003e\nDimensions: 196 x 262\u003cbr\u003e\nAuthor: David Jobber\u003cbr\u003e\nISBN: 9780077096137\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 838\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45663688261785,"sku":"EDU-2-B9780077096137","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68a89be6095e7_Principles_and_Practices_of_Marketing_David_Jobber.jpg?v=1755931850"},{"product_id":"basic-managerial-skills-for-all","title":"Basic Managerial Skills for All","description":"\u003cp\u003eNew book excellent condition,never uses, standard shipping 18-21 business days, for fast delivery choose expedited shipping 5-7 business days, ship from India.\u003cbr\u003e\nDimensions: 203 x 47\u003cbr\u003e\nAuthor: E.H. 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WorkSpace case studies take your learners into the real world of work, showing them how they can apply their knowledge in a real-life context.* From 2012, Pearson’s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.\u003cbr\u003e\nDimensions: 219 x 276\u003cbr\u003e\nAuthor: Carol Carysforth\u003cbr\u003e\nISBN: 9781846906206\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 488\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675027628185,"sku":"EDU-3-B9781846906206","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ab403645e42_BTEC_Level_2_First_Business_Student_Book_Carol_Carysforth.jpg?v=1756279257"},{"product_id":"contemporary-financial-management-2nd-edition","title":"Contemporary Financial Management 2nd edition","description":"\u003cp\u003eThe eighth edition of this successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of financial management, the ethical behavior of managers, and the increased impact of the Internet in business practice.   In addition, content has been added or enhanced to reflect the changing focus on finance areas including topics such as discounted payback period, dividend practices of foreign firms, risk management, and real options.\u003cbr\u003e\nDimensions: 0 x 270\u003cbr\u003e\nAuthor: R. Charles Moyer | James R. McGuigan | William J. 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Drawing on a wide range of insightful, global real-life case studies to capture the imagination, the topics covered include critical systems thinking, philosophies of leadership, group dynamics, authority, ethics, personal character and the psychology of leadership.\u003cbr\u003e\nDimensions: 170 x 242\u003cbr\u003e\nAuthor: Annabel Beerel\u003cbr\u003e\nISBN: 9781847873415\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 288\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45675028611225,"sku":"EDU-3-B9781847873415","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68ab4509e8405_Leadership_and_Change_Management_Annabel_Beerel.jpg?v=1756279280"},{"product_id":"marketing-research","title":"Marketing Research","description":"\u003cp\u003eIn Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets?created by the authors?specifically related to examples and tutorials from the chapters on data analysis.The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways. New! To keep students apprised of the latest developments in market research, the authors have added cutting-edge topics such as online surveys in Chapter 10 and extensive coverage of data mining in Chapter 15. New! Many Opening Vignettes are new or substantially revised. Based on interesting and up-to-date examples from the world of business, these boxes engage students with coverage of high-profile companies such as Volvo, Eddie Bauer, and The Gap. New! Case in Point sections appear after the introduction of each major topic to reinforce key information with detailed examples. New cases include Amazon.com and McDonald's. New! Updated Research in Use boxes provide a variety of real-world examples?often featuring offbeat or unique scenarios?that in some instances have been researched firsthand by the authors. New boxes include a discussion of researchers who mine \"blogs\" for useful data and an exploration of how Hyundai measures marketing effectiveness in India. New! Several new End-of-Chapter Cases?including GM and Burger King?consider various companies' experiences obtaining and using marketing research. A comprehensive supplements program includes a wealth of instructor resources to aid in course preparation. Student resources include SurveyZ, an online survey program, and SPSS software. SPSS screen shots with brief tutorials provide students with step-by-step, easy-to-follow guidelines for using this important data analysis tool.\u003cbr\u003e\nDimensions: 203 x 260\u003cbr\u003e\nAuthor: A. 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To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet.•Stuckinabusinessbox? Findthebiggerbox—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter \u0026amp; Gamble have done.•Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business.In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.\nDimensions: 163 x 242\nAuthor: Adrian J. 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Greater attention has been placed on how Knowledge Areas integrate in the context of Initiating, Planning, Executing, Monitoring \u0026amp; Controlling, and Closing process groups. 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A great deal of relevant theory is explained in an accessible and concise format...it is a good resource for teachers and students.\" Review from the EBEA Journal.\u003cbr\u003e\nDimensions: 218 x 279\u003cbr\u003e\nAuthor: Bruce R. 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Alex Davies follows the twists and turns of this story from its origins to today. The story starts with the Defense Advanced Research Projects Agency (DARPA), which was charged with developing a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA issued a series of three \"Grand Challenges\" that attracted visionaries, many of them students and amateurs, who took the technology from Jetsons-style fantasy to near-reality. The young stars of the Challenges soon connected with Silicon Valley giants Google and Uber, intent on delivering a new way of driving to the civilian world. Soon the automakers joined the quest, some on their own, others in partnership with the tech titans. But as road testing progressed, it became clear that the challenges of driving a car without human assistance were more formidable than anticipated. Davies profiles the industry's key players from the early enthusiasm of the DARPA days to their growing awareness that while this spin on artificial intelligence isn't yet ready for rush-hour traffic, driverless cars are poised to remake how the world moves. Driven explores this exciting quest to transform transportation and change our lives.\u003cbr\u003e\nDimensions: 230 x 152\u003cbr\u003e\nAuthor: Alex Davies\u003cbr\u003e\nISBN: 9781982151768\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715871400089,"sku":"15RC-1-9781982151768","price":20.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c2e9b9ee8fe_Driven-_The_Race_to_Create_the_Autonomous_Car_Alex_Davies.jpg?v=1757700131"},{"product_id":"clicks-bricks-brands","title":"Clicks, Bricks \u0026 Brands","description":"\u003cp\u003eThe world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot.com companies a clear picure of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.\u003cbr\u003e\nDimensions: 165 x 248\u003cbr\u003e\nAuthor: Martin Lindstrom\u003cbr\u003e\nISBN: 9780749434908\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877331097,"sku":"15RC-2-9780749434908","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3dd195b682_Clicks__Bricks___Brands_Martin_Lindstrom.jpg?v=1757700931"},{"product_id":"human-resources-management-a-contemporary-perspective-2nd-edition","title":"Human Resources Management: A Contemporary Perspective ( 2nd edition )","description":"\u003cp\u003eLibro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso\u003cbr\u003e\nDimensions: 189 x 246\u003cbr\u003e\nAuthor: Ian Beardwell | Len Holden\u003cbr\u003e\nISBN: 9780273622307\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 736\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877593241,"sku":"15RC-2-9780273622307","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3deb32cc08_Human_Resources_Management-_A_Contemporary_Perspective___2nd_edition___Ian_Beardwell___Len_Holden.jpg?v=1757700950"},{"product_id":"m-business-the-race-to-mobility","title":"M-Business: The Race to Mobility","description":"\u003cp\u003eThe definitive guide for the coming M-commerce age\"Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read.\"Patricia Seybold, author of Customers.com and The Customer RevolutionKnowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In m-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.The first book to clearly explain the M-commerce revolution in the language of a broad business audience, m-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:Emerging business trendsconsumer, service, enterprise applications, and infrastructure New business modelslocation-based models, real-time supply chain models, enterprise extension models, and voice portals New solution enablersmobile platforms, voice platforms, wireless application service providers (WASP), and mobile application\u003cbr\u003e\nDimensions: 159 x 235\u003cbr\u003e\nAuthor: Ravi Kalakota | Marcia Robinson\u003cbr\u003e\nISBN: 9780071380782\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 302\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":45715877658777,"sku":"15RC-2-9780071380782","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/68c3dee484f41_M-Business-_The_Race_to_Mobility_Ravi_Kalakota___Marcia_Robinson.jpg?v=1757700955"}],"url":"https:\/\/bookhero.ae\/collections\/business.oembed?page=11","provider":"Dubai - Buy Used\/Second-Hand Books - BookHero","version":"1.0","type":"link"}