{"title":"30 AED","description":"","products":[{"product_id":"the-law-of-attraction","title":"The Law Of Attraction","description":"\u003cp\u003eThis book presents the powerful basics of the original Teachings of AbrahamÂ®. Within these pages, you ll learn how all things, wanted and unwanted, are brought to you by this most powerful law of the universe, the Law of Attraction. (that which is like unto itself is drawn). 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The questionnaire at the start guides you directly to the chapters that will help you most.\u003cbr\u003e\nAuthor: Mind Gym\u003cbr\u003e\nISBN: 9780316731690\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 320\u003cbr\u003e\nDimensions: 134 x 214\u003c\/p\u003e","brand":"Bookhero.in","offers":[{"title":"Default Title","offer_id":41750560178329,"sku":"14RE9780316731690","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/the-mindgym-201969.jpg?v=1694792274"},{"product_id":"andy-murry-seventy-seven-my-road-to-wimbledon-glory","title":"Andy Murry Seventy-Seven: My road to Wimbledon glory","description":"\u003cp\u003eAndy Murray is one of Britain's best loved athletes. On the 7th July 2013 he became the first British man to lift the Wimbledon trophy for 77 years. His new book, Andy Murray: Seventy-Seven, will take us on a personal journey through his career. 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Chapters based on Infosys s Leadership Journey Series include discussions of strategic leadership, change leadership, operational leadership, talent leadership, relationship and networking leadership, content leadership and entrepreneurial leadership by thought leaders in each area, and feature a state-of-the-science review of leadership research along with practical examples that leaders can use to improve their performance and aptitude to take on increasing levels of responsibility.\u003cbr\u003e\nAuthor: Matthew Barney\u003cbr\u003e\nISBN: 9780670084951\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 248\u003cbr\u003e\nDimensions: 0 x 240\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595522674841,"sku":"10RE9780670084951","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/leadership-at-infosys-635278.jpg?v=1694790880"},{"product_id":"leadership-dubai-style-the-habits-to-achieve-remarkable-success","title":"Leadership Dubai Style: The Habits to Achieve Remarkable Success","description":"\u003cp\u003eTommy Weir. 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Whether your child really is a brat, is at risk of becoming one, or is simply trying to grow up in a world filled with temptations and distractions, you'll love this book! It's the ultimate hands-on guide to cultivating character traits that are tried-and-true \"bratbusters.\" Full of no-nonsense, practical \"Tips and Scripts,\" You're Not the Boss of Me offers just the help you need to deal with many of the more challenging behaviors typical of four- to twelve-year-olds. With Betsy Brown Braun's humorous, supportive, and authoritative voice as a guide, navigating some of the most exasperating aspects of these formative years with confidence and laying the groundwork for your child's future just got a whole lot easier! It's All Here—What to Say and Do to Help Your Child: Get Over the Gimmes Tell the Truth Be Self-Reliant Develop Empathy Show Gratitude Be Respectful Take Responsibility Be Independent Exercise Humor and Not Be Spoiled!\u003cbr\u003e\nAuthor: Betsy Brown Braun\u003cbr\u003e\nISBN: 9780061346637\u003cbr\u003e\nFormate: Papercover\u003cbr\u003e\nPages: 272\u003cbr\u003e\nDimensions: 152 x 229\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595622387865,"sku":"1RB9780061346637","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/You_reNotTheBossOfMe.jpg?v=1752150887"},{"product_id":"the-4-hour-workweek","title":"The 4-Hour Workweek","description":"\u003cp\u003eWhat do you do? Tim Ferriss has trouble answering the question. 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Join Tim Ferriss as he teaches you:• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want • How blue-chip escape artists travel the world without quitting their jobs • How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist• How to trade a long-haul career for short work bursts and freuent \"mini-retirements\"• What the crucial difference is between absolute and relative income• How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair• What automated cash-flow “muses” are and how to create one in 2 to 4 weeks• How to cultivate selective ignorance—and create time—with a low-information diet• What the management secrets of Remote Control CEOs are • How to get free housing worldwide and airfare at 50–80% off • How to fill the void and create a meaningful life after removing work and the officeYou can have it all—really.\u003cbr\u003e\nAuthor: Timothy Ferriss\u003cbr\u003e\nISBN: 9780307353139\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 320\u003cbr\u003e\nDimensions: 145 x 208\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595644571801,"sku":"10RF9780307353139","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/the-4-hour-workweek-145197.jpg?v=1694791635"},{"product_id":"the-book-of-joy-lasting-happiness-in-a-changing-world","title":"The Book of Joy: Lasting Happiness in a Changing World","description":"\u003cp\u003eAn instant New York Times bestseller Two spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships--or, as they would say, because of them--they are two of the most joyful people on the planet. In April 2015, Archbishop Tutu traveled to the Dalai Lama's home in Dharamsala, India, to celebrate His Holiness's eightieth birthday and to create what they hoped would be a gift for others. They looked back on their long lives to answer a single burning question: How do we find joy in the face of life's inevitable suffering? They traded intimate stories, teased each other continually, and shared their spiritual practices. By the end of a week filled with laughter and punctuated with tears, these two global heroes had stared into the abyss and despair of our time and revealed how to live a life brimming with joy. This book offers us a rare opportunity to experience their astonishing and unprecendented week together, from the first embrace to the final good-bye. We get to listen as they explore the Nature of True Joy and confront each of the Obstacles of Joy--from fear, stress, and anger to grief, illness, and death. They then offer us the Eight Pillars of Joy, which provide the foundation for lasting happiness. Throughout, they include stories, wisdom, and science. Finally, they share their daily Joy Practices that anchor their own emotional and spiritual lives. The Archbishop has never claimed sainthood, and the Dalai Lama considers himself a simple monk. In this unique collaboration, they offer us the reflection of real lives filled with pain and turmoil in the midst of which they have been able to discover a level of peace, of courage, and of joy to which we can all aspire in our own lives.\u003cbr\u003e\nAuthor: Dalai Lama\u003cbr\u003e\nISBN: 9780399185045\u003cbr\u003e\nFormat: Hardcover\u003cbr\u003e\nPages: 354\u003cbr\u003e\nDimensions: 148 x 220\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595644801177,"sku":"16RD-1-9780399185045","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/the-book-of-joy-lasting-happiness-in-a-changing-world-787947.jpg?v=1694791673"},{"product_id":"the-god-delusion","title":"The God Delusion","description":"\u003cp\u003e\u003cbr\u003eAuthor: Richard Dawkins\u003cbr\u003eISBN: 9780552774291\u003cbr\u003eFormat: Paperback\u003cbr\u003ePages: 464\u003cbr\u003eDimensions: 106 x 174\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":42595646111897,"sku":"14RA9780552774291","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/91qlYEnBrgL._UF1000_1000_QL80.jpg?v=1767978440"},{"product_id":"complete-office-handbook-third-edition","title":"Complete Office Handbook: Third Edition","description":"\u003cp\u003ehe administrative professional's guide to the modern office.This revised and updated Third Edition provides the office worker with practical advice on how to survive and thrive in today's fast-paced business environment. 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Spartanburg-Greenville, South Carolina, an international manufacturing center with a high rate of foreign investment and a skilled work force, excels as a \"maker\". The Miami area's success as a \"trader\" grows from skills in forging deals and alliances to move goods and services in international markets. Reporting on her extensive interviews with business and community leaders in these areas, Kanter believes that all three can serve as solid, successful working models for communities across America seeking to benefit from globalization.It is a two-way street, Kanter writes. Businesses must become more actively involved in their communities. And communities must actively develop those amenities and resources that will encourage global businesses to feel at home - and stay there. 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Social media has created a new and powerful âbackchannelâ, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And âconnected TVsâ blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.\u003cbr\u003e Social TV topics include:\u003c\/p\u003e\n\u003cp\u003eLeveraging the âsecond screenâ to drive synched and deeper brand engagement\u003cbr\u003e Using social ratings analytics tools to find and target lean-forward audiences\u003cbr\u003e Aligning brand messaging to content as it travels time-shifted across devices\u003cbr\u003e Determining the best strategy to approach marketing via connected TVs\u003cbr\u003e Employing addressable TV advertising to maximize content relevancy\u003cbr\u003e Testing and learning from the most cutting-edge emerging TV innovations\u003cbr\u003e The rise of one technology doesnât always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. \u003cbr\u003e Dimensions:0 x 240 \u003cbr\u003e Author: Mike Proulx \u003cbr\u003e ISBN: 9781118167465 \u003cbr\u003e Format: Hardcover \u003cbr\u003e Pages 272\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43485583081625,"sku":"9RB9781118167465","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/2a1af4baca34c7e4a5356e2b007c3216.jpg?v=1697029699"},{"product_id":"choices-values-and-frames","title":"Choices, Values, and Frames","description":"\u003cp\u003eChoices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferences are constructed in context, and it develops new approaches to the standard view of choice-based utility. As with the classic 1982 volume, Judgment Under Uncertainty, this volume is comprised of papers published in diverse academic journals. The editors have written several new chapters and a preface to provide a context for the work. \u003cbr\u003e\n Dimensions:152 x 234  \u003cbr\u003e\n Author: Daniel Kahneman | Amos Tversky \u003cbr\u003e\n ISBN: 9780521627498 \u003cbr\u003e\n Format: Paperback \u003cbr\u003e\n Pages 860\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43524176806041,"sku":"6RG9780521627498","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/db16752894df26a9e4beccde7259b23c.jpg?v=1698216533"},{"product_id":"greedy-girls-diet","title":"Greedy girl's diet","description":"\u003cp\u003eNadia Sawalha has always loved cooking, but until recently rarely ate her own food. Like a lot of women, whilst her family tucked in to delicious dishes, she nibbled on diet food. Later, ravenously hungry, she binged, somehow convincing herself that the calories didn't count if nobody saw her eating them. Two years ago, after decades of fluctuating weight, she decided enough was enough: * She wasn't going to start a new diet tomorrow. * She wasn't going to start a new diet ever again. * She was going to eat normal meals with her family and, most importantly, she was going to do so for the rest of her life. Since then, Nadia has lost and kept off 31\/2 stone, by simply throwing away the diet books. Instead she shaved off the hidden calories, all without anyone noticing. A little less oil here, a different cut of meat there; brown rice instead of white, more herbs, spices and colour; and a dessert every day! The result is The Greedy Girl's Diet, which is packed with more than 100 delicious recipes, and Nadia's invaluable tips and advice on how to achieve a slim, fit and healthy body. \u003cbr\u003e\n Dimensions:171 x 234  \u003cbr\u003e\n Author: Nadia Sawalha \u003cbr\u003e\n ISBN: 9780857830890 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 192\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43524229791897,"sku":"7RA9780857830890","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/4e5a894bd8cbe0401ca3f4ad51b84f92.jpg?v=1698220184"},{"product_id":"jugaad-innovation","title":"Jugaad Innovation","description":"Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R\u0026amp;D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world. \n Dimensions:31 x 156  \n Author: Navi Radjou | Jaideep Prabhu | Simone Ahuja | Sam Pitroda \n ISBN: 9788184002058 \n Format: Hardcover \n Pages 336","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43548326887577,"sku":"14RF9788184002058","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/JugaadInnovation.jpg?v=1702276409"},{"product_id":"copy-of-the-4-hour-workweek","title":"The 4-Hour Body","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhatever your physical goal, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eThe 4-Hour Body\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e eclipses every other health manual by sharing the best kept secrets in the latest science and research to provide \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003enew strategies for redesigning the human body\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAnd you don't need to exhaust yourself. \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eInternational bestselling author, Timothy Ferriss\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, helps you reach your true genetic potential in 3-6 months with \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003ea commitment of less than four hours per week\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. You can pick and choose from a menu of options, from simple to extreme, for dramatic body changes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePacked full of \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003epersonal case studies, before and after photos, recipes and top tips\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, this book will help you achieve your body goals in record time.\u003c\/span\u003e\u003cbr\u003eAuthor: Timothy Ferriss\u003cbr\u003eISBN: 9780091939526\u003cbr\u003eFormat: Paperback\u003cbr\u003ePages: 320\u003cbr\u003eDimensions: 145 x 208\u003c\/p\u003e","brand":"Bookhero.ae","offers":[{"title":"Default Title","offer_id":43567346942105,"sku":"14RB9780091939526","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/4hour.jpg?v=1699272942"},{"product_id":"the-power-of-positive-thinking","title":"The Power of Positive Thinking","description":"\u003cp\u003eThe phenomenal and inspiring bestseller by the father of positive thinking. 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His gentle guidance helps to eliminate defeatist attitudes, to know the power you posess and to make the best of your life. \u003cbr\u003e\n Dimensions:126 x 196  \u003cbr\u003e\n Author: Dr. Norman Vincent Peale \u003cbr\u003e\n ISBN: 9780749307158 \u003cbr\u003e\n Format: Paperback \u003cbr\u003e\n Pages 320\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43636007370905,"sku":"14RD9780749307158","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/f87edaaab378976528c59e2bc2b35e00.jpg?v=1701440014"},{"product_id":"copy-of-1-000-places-to-see-before-you-die","title":"Think and Grow Rich","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis Book Contains Money-Making Secrets That Can Change Your Life. Think And Grow Rich, Based On The Author'S Famed Law Of Success, Represents The Distilled Wisdom Of Distinguished Men Of Great Wealth And Achievement. Andrew Carnegie'S Magic Formula For Success Was The Direct Inspiration For This Book. Carnegie Demonstrated Its Soundness When His Coaching Brought Fortunes To Those Young Men To Whom He Had Disclosed His Secret. This Book Will Teach You That Secret--And The Secrets Of Other Great Men Like Him. It Will Show You Not Only What To Do But Also How To Do It. If You Learn And Apply The Simple Basic Techniques Revealed Here, You Will Have Mastered The Secret Of True And Lasting Success--And You May Have Whatever You Want In Life\u003c\/span\u003eDimensions:130 x 190 \u003cbr\u003eAuthor: Napoleon Hill\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eISBN: 9780449212923\u003cbr\u003eFormat: Softcover \u003cbr\u003ePages 231\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43649941274777,"sku":"13RC9780449214923","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/61J2gx0zAIL._AC_UF1000_1000_QL80.jpg?v=1774454106"},{"product_id":"producing-video-podcasts","title":"Producing Video Podcasts","description":"\u003cp\u003ePut the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesnt with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion websitewww.VidPodcaster.comprovides a blog, templates, planning documents, sample clips, and state-of-the-art updates. * Written by video experts for video experts * Artist profiles and case studies demonstrate creative implementations * Companion web site provides template planning documents, sample clips and state-of-the-art updates \u003cbr\u003e\n Dimensions:188 x 244  \u003cbr\u003e\n Author: Richard Harrington | Mark Weiser \u003cbr\u003e\n ISBN: 9780240810294 \u003cbr\u003e\n Format: Paperback \u003cbr\u003e\n Pages 228\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43653563744409,"sku":"15RE-1-9780240810294","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/6c29119df4cb0d0ef0d5df02daedf068.jpg?v=1702032341"},{"product_id":"the-rules-of-love","title":"The rules of love","description":"\u003cp\u003eStrong, loving relationships are what life is all about. And some people are really good at them. They find a partner who makes them happy and they know instinctively how to handle tricky times while keeping things fresh and rewarding. They have partnerships that stand the test of time and they make it look effortless.\u003c\/p\u003e\n\n\u003cp\u003eIs there something these people know that we don’t? Is it something we can all benefit from? The answer is a resounding yes. They know the Rules of love.\u003c\/p\u003e\n\n\u003cp\u003eThese Rules are the guiding principles that will help you form strong and enduring relationships, and support you when things aren’t going the way that you wanted them to. In this new edition, Richard Templar has added 10 brand new Rules to help make your relationships even more rewarding. You’ll feel the benefits, and so will everybody around you.\u003cbr\u003e\n Dimensions:19 x 220  \u003cbr\u003e\n Author: Richard Templar \u003cbr\u003e\n ISBN: 9781447929505 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 237\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":43656324546713,"sku":"14RE781447929505","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/products\/5010fe1ecee66524a6f42d3df8cb2d61.jpg?v=1702129385"},{"product_id":"copy-of-the-male-brain-a-breakthrough-understanding-of-how-men-and-boys-think","title":"The Female Brain","description":"\u003cp\u003e\u003cspan\u003eIn this groundbreaking book, Dr Louann Brizendine describes the uniquely flexible structure of the female brain and its constant, dynamic state of change - the key difference that separates it from that of the male - and reveals how women think, what they value, how they communicate, and whom they'll love. She also reveals the neurological explanations behind why...\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e* A woman remembers fights that a man insists never happened...\u003cbr\u003e* Thoughts about sex enter a woman's brain perhaps once every couple of days, but mayenter a man's brain up to once every minute...\u003cbr\u003e* A woman's brain goes on high alert during pregnancy - and stays that way long after giving birth...\u003cbr\u003e* A woman over 50 is more likely to initiate divorce than a man...\u003cbr\u003e* Women tend to know what people are feeling, while men can't spot an emotion unless someone cries or threatens them with bodily harm!\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eAccessible, fun and compelling, and based on more than three decades of research, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Female Brain\u003c\/span\u003e\u003cspan\u003e will help women to better understand themselves - and the men in their lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAuthor: Louann Brizendine\u003cbr\u003e ISBN: 9780553818499\u003cbr\u003e Format: Paperback\u003cbr\u003e Pages: 351\u003cbr\u003e Dimensions: 156 x 157\u003c\/p\u003e","brand":"Bookhero.in","offers":[{"title":"Default Title","offer_id":43816156168345,"sku":"14RA9780553818499","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/female.jpg?v=1707144298"},{"product_id":"corporate-finance","title":"Corporate finance","description":"\u003cp\u003e\u003cspan\u003eThis new international edition provides increased coverage of the procedures for estimating the cost of capital, expanded coverage of risk management techniques and the use and misuse of derivatives, and additional coverage of agency problems.\u003c\/span\u003e\u003cbr\u003eDimensions:206 x 270 \u003cbr\u003eAuthor: Myers | Brealey\u003cbr\u003eISBN: 9780134202648 \u003cbr\u003eFormat: hardcover \u003cbr\u003ePages 816\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44203125964953,"sku":"EDU-1-B-29780134202648","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/612668767_736e31cd-5693-4d56-8cea-dae8f04cb4bc.jpg?v=1760800670"},{"product_id":"matching-supply-with-demand","title":"Matching supply with demand","description":"\u003cp\u003eGerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 3e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.\u003cbr\u003e\nThe guiding principle in the development of Matching Supply with Demand has been “real operations, real solutions.” “Real operations” means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. “Real solutions” means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.\u003cbr\u003e\n Dimensions:19 x 270  \u003cbr\u003e\n Author: GeÌrard Cachon \u003cbr\u003e\n ISBN: 9780073525204 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 507\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44203126096025,"sku":"EDU-4-A-9780073525204","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/b987024008cc9e3369da7b86aab006ff_808bf73c-c871-4871-bc37-f7c556364d27.jpg?v=1713635218"},{"product_id":"biology-foundation-course-for-neet-olympiad-ntse-clas","title":"Biology Foundation Course for Neet\/Olympiad\/Ntse : Clas...","description":"\u003cp\u003eBiology Foundation Course for Neet\/Olympiad\/Ntse : Clas...\u003cbr\u003e\n Dimensions:175 x 10  \u003cbr\u003e\n Author:  \u003cbr\u003e\n ISBN: 9789390801107 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44268793004185,"sku":"2EDU9789390801107","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/3628280d0362987a4b07b2ecfd1d726a.jpg?v=1714568256"},{"product_id":"peak-performance-elevate-your-game-avoid-burnout-and-thrive-with-the-new-science-of-success","title":"Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success","description":"\u003cp\u003e\"A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how everyone can achieve their best. The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking. The result is a life-changing book in which readers learn how to enhance their performance via myriad ways including: optimally alternating between periods of intense work and rest; priming the body and mind for enhanced productivity; and developing and harnessing the power of a self-transcending purpose. In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches readers on how to use them. If you want to take your game to the next level, whatever \"your game\" may be, Peak Performance will teach you how\"-- \u003cbr\u003e\n Dimensions:0 x 240  \u003cbr\u003e\n Author: Stulberg Brad \u003cbr\u003e\n ISBN: 9781623367930 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 240\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44286097686681,"sku":"16RD-1-9781623367930","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/de7de0c274a4ccc268a30e23178e09d7.jpg?v=1714994635"},{"product_id":"great-by-choice","title":"Great by Choice","description":"\u003cp\u003eThe new question Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.   The new study Great by Choice distinguishes itself from Collinsâs prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.   With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatnessâbeating their industry indexes by a minimum of ten times over fifteen yearsâin environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these â10X companiesâ to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.   The new findings The study results were full of provocative surprises. Such as:   The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline. Following the belief that leading in a âfast worldâ always requires âfast decisionsâ and âfast actionâ is a good way to get killed. The great companies changed less in reaction to a radically changing world than the comparison companies.   The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.   Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.   This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance. \u003cbr\u003e\n Dimensions:165 x 241  \u003cbr\u003e\n Author: Jim Collins | Morten T. Hansen \u003cbr\u003e\n ISBN: 9780062120991 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44290583003289,"sku":"14RB9780062120991","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/443fc1a7e821242f30e1cc01ad4dd0b3.jpg?v=1715094123"},{"product_id":"in-shock-from-doctor-to-patient-what-i-learned-about-medicines-inhumanity","title":"In Shock: From Doctor to Patient - What I Learned About Medicine's Inhumanity","description":"\u003cp\u003e'An enthralling page-turner... Anyone whose life has been touched by illness will be transfixed by this deeply moving tale' Rachel Clarke, author of Your Life in My Hands'Urgent and supremely eloquent... In Shock is a book to set alongside the likes of Being Mortal by Atul Gawande, Direct Red by Gabriel Weston and, of course, Paul Kalanithi's When Breath Becomes Air' Caroline SandersonAt seven months pregnant, intensive care doctor Rana Awdish suffered a catastrophic medical event, haemorrhaging nearly all of her blood volume and losing her unborn first child., She spent months fighting for her life in her own hospital, enduring a series of organ failures and multiple major surgeries. Every step of the way, Awdish was faced with something even more unexpected and shocking than her battle to survive: her fellow doctors' inability to see and acknowledge the pain of loss and human suffering, the result of a self-protective barrier hard-wired in medical training. In Shock is Rana Awdish's searing account of her extraordinary journey from doctor to patient, during which she sees for the first time the dysfunction of her profession's disconnection from patients and the flaws in her own past practice as a doctor., Shatteringly personal yet wholly universal, it is both a brave roadmap for anyone navigating illness and a call to arms for doctors to see each patient not as a diagnosis but as a human being.\u003cbr\u003e\n Dimensions:20 x 234  \u003cbr\u003e\n Author: Dr. Rana Awdish \u003cbr\u003e\n ISBN: 9780593079508 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44290583036057,"sku":"11RC9780593079508","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/1ad4ec6488d11fee0c83559849eb8cd3.jpg?v=1715094126"},{"product_id":"ego-is-the-enemy","title":"Ego is the Enemy","description":"\u003cp\u003eEgo is the Enemy by Ryan Holiday is a book that explores the destructive power of ego and how it can hinder personal and professional growth. Drawing on historical examples, philosophical teachings, and modern-day case studies, Holiday explains how ego can cloud judgment, fuel arrogance, and prevent individuals from achieving their true potential.\u003cbr\u003e\nDimensions: 128 x 194\u003cbr\u003e\nAuthor: Ryan Holiday\u003cbr\u003e\nISBN: 9781781257029\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nPages: 226\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44327287324825,"sku":"116RD-2-9781781257029","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/67aef469de9c3_Ego_20is_20the_20Enemy_20Ryan_20Holiday.jpg?v=1740065729"},{"product_id":"the-new-rules-of-retail","title":"The New Rules of Retail","description":"\u003cp\u003e\"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: *The collapse of the traditional retail\/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all availabledistribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means thatone must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. \"-- \u003cbr\u003e\n Dimensions:163 x 242  \u003cbr\u003e\n Author: Robin Lewis | Michael Dart \u003cbr\u003e\n ISBN: 9780230105720 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 252\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44340050460825,"sku":"9RF9780230105720","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/621c2930a5c734cb8a953e003e49544e.jpg?v=1715848585"},{"product_id":"emotional-intelligence-working-with-eq","title":"Emotional Intelligence \u0026 Working with EQ","description":"\u003cp\u003e\u003cspan\u003eDoes IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us.\u003c\/span\u003e\u003cbr\u003eDimensions:106 x 170 \u003cbr\u003eAuthor: Prof. Daniel Goleman Ph.D. \u003cbr\u003eISBN: 9780747574569\u003cbr\u003eFormat: Paperback \u003cbr\u003ePages 383\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44346535477401,"sku":"16RD-2-9780747574569","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/emoti.jpg?v=1716016910"},{"product_id":"making-digital-type-look-good","title":"Making Digital Type Look Good","description":"\u003cp\u003eDigital typography offers a limitless range of customizable features. This time -and work-saver provides hundreds of practical type models, showing the range of settings presented by today's most popular design software. \u003cbr\u003e\n Dimensions:239 x 261  \u003cbr\u003e\n Author: Bob Gordon \u003cbr\u003e\n ISBN: 9780823029990 \u003cbr\u003e\n Format: Paperback \u003cbr\u003e\n Pages 191\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44368776200345,"sku":"1RG9780823029990","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/51XWABCDHNL._AC_UF1000_1000_QL80.jpg?v=1781611405"},{"product_id":"evolve","title":"Evolve!","description":"\u003cp\u003ePeople and organizations at every stage of Internet sophistication face the same burning question: How should they change in order to succeed in a digital world? Renowned thinker and business trailblazer Rosabeth Moss Kanter says answers will be found not in cyberspace but on the ground, where real people connect, collaborate, and form thriving human communities. In this eye-opening book, Kanter explores what she calls \"e-culture\"-a new way of living and working that will transform every aspect of today's organizations. Kanter argues that networks of relationships, not just new technologies, permit speed and seamlessness, encourage creativity and collaboration, and release energy and brainpower-the \"soul\" of e-business. And every organization-from dotcoms to dotcom-enablers (technology and service providers) to wannadots (traditional companies struggling to embrace the Web)- must learn to build and foster them. Based on a landmark project with rare on-site access, over 300 interviews, and a 785-company global survey, Evolve! provides a hands-on blueprint for adopting the core principles of e-culture: treat strategy as improvisational theater; nurture networks of partners; reconstruct organizations as online and offline \"communities\"; and attract and retain top talent. With colorful and memorable stories, Kanter illuminates vast differences between older, more conservative companies and aggressive, born-digital dotcoms. She takes us deep inside evolving organizations-including IBM, eBay, Reuters, Sun Microsystems, Razorfish, Abuzz, Barnesandnoble.com, Williams-Sonoma, and pioneering public schools-to provide best practices from e-culture pacesetters and cautionary lessons from Internet laggards. Defining the skills leaders need to master change, she reveals how dotcoms and dotcom-enablers can grow fast while crafting a great culture, and how wannadots can benefit by becoming Web-enabled. For anyone who wants to realize the potential and avoid the pitfalls of the Internet age, this pathbreaking book identifies and analyzes the emergence of e-culture-and provides a lively, roll-up-your-sleeves guide to profiting from tomorrow. Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School. She has been named one of the \"50 Most Powerful Women in the World\" by The Times of London , and is the author of several bestselling books. \u003cbr\u003e\n Dimensions:158 x 232  \u003cbr\u003e\n Author: Rosabeth Moss Kanter \u003cbr\u003e\n ISBN: 9781578514397 \u003cbr\u003e\n Format: Hardcover \u003cbr\u003e\n Pages 304\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44393740107929,"sku":"16RB-4-9781578514397","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/d38dad3a5ea0805a3b2c444e00c386c7.jpg?v=1716648847"},{"product_id":"stillness-is-the-key","title":"Stillness Is the Key","description":"\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eAll great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness--to be steady while the world spins around you.\u003cbr\u003e\u003cbr\u003eIn this book, he outlines a path for achieving this ancient, but urgently necessary way of living. Drawing on a wide range of history's greatest thinkers, from Confucius to Seneca, Marcus Aurelius to Thich Nhat Hanh, John Stuart Mill to Nietzsche, he argues that stillness is not mere inactivity, but the doorway to self-mastery, discipline, and focus.\u003cbr\u003e\u003cbr\u003eHoliday also examines figures who exemplified the power of stillness: baseball player Sadaharu Oh, whose study of Zen made him the greatest home run hitter of all time; Winston Churchill, who in balancing his busy public life with time spent laying bricks and painting at his Chartwell estate managed to save the world from annihilation in the process; Fred Rogers, who taught generations of children to see what was invisible to the eye; Anne Frank, whose journaling and love of nature guided her through unimaginable adversity.\u003cbr\u003e\u003cbr\u003eMore than ever, people are overwhelmed. They face obstacles and egos and competition. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStillness Is the Key\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eoffers a simple but inspiring antidote to the stress of 24\/7 news and social media. The stillness that we all seek is the path to meaning, contentment, and excellence in a world that needs more of it than ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDimensions:131 x 198 \u003cbr\u003eAuthor: Ryan Holiday \u003cbr\u003eISBN: 9781444939095 \u003cbr\u003eFormat: Paperback \u003cbr\u003ePages 448\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44467878756505,"sku":"13RB9781444939095","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/9781444939095.jpg?v=1717839001"},{"product_id":"the-digital-quality-handbook-guide-for-achieving-continuous-quality-in-a-devops-realitythe-digital-quality-handbook","title":"The Digital Quality Handbook: Guide for Achieving Continuous Quality in a DevOps Reality","description":"\u003cp\u003e\u003cspan\u003eAs mobile and web technologies continue to expand and basically drives large organizational business in virtually every vertical or industry, it is critical to understand how to take existing release practices for mobile and web apps to the next level, including software development life cycle (SDLC), tools, quality, etc.Organizations which are already enjoying the power of digital are still struggling with various challenges that can be related to many factors, such as:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSDLC and processes maturity\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eExpanding test coverage to include more non-functional testing, user condition testing, etc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCoping with existing limitations of open source tools and frameworks\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSustaining correctly sized and up-to-date mobile test labs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGetting proper quality insights upon each test cycle prior and post production\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBranching wisely cross-platform and cross-feature test suites\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe issues above are just a few out of probably many others existing today. However, this book tackles those and provide working best practices to overcome them.Each chapter in this book addresses a key challenge and provides practical examples and real life “recipes” to overcome the difficulties and eventually help other organizations who might be facing the same difficulties.\u003c\/span\u003e\u003cbr\u003eAuthor: Eran Kinsbruner\u003cbr\u003eISBN: 9780692885994\u003cbr\u003eFormat: Paperback\u003cbr\u003ePages: 424\u003cbr\u003eDimensions: 33 x 233\u003c\/p\u003e","brand":"Bookhero.in","offers":[{"title":"Default Title","offer_id":44477058384025,"sku":"6RG9780692885994","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/dsf.jpg?v=1718172922"},{"product_id":"the-official-biography-of-tony-buzan","title":"The official biography of Tony Buzan","description":"\u003cp\u003eDimensions:26 x 231  \u003cbr\u003e\n Author: Raymond D. Keene \u003cbr\u003e\n ISBN: 9781908691538 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 290\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44547718840473,"sku":"16RA-3-9781908691538","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/24d2340d266e951c321c215660cb1d46.jpg?v=1720096123"},{"product_id":"an-american-family-cooks","title":"An American family cooks","description":"\"With its irresistible recipes, gorgeous photographs, charming illustrations and narration by award-winning author Judith Choate, An American Family Cooks sets the table to which we all want to be invited.  Join award-winning cookbook author Judith Choate in the kitchen and at table as she and her family of foodies celebrate the new American home cooking. Within its beautifully photographed and delightfully illustrated pages, one will find a sophisticated, yet cook-friendly variety of recipes that meld influences from the fundamentals of traditional home cooking, classic follow-to-the-letter French techniques, contemporary California cuisine, exciting ethnic dishes, holiday classics and the most simple and satisfying of family meals.  An introduction from a veteran and much-published chef to the new American home cooking with a strong emphasis on organics and local and sustainable produce    Modern, produce-centric, organic, recipes--from French classics to California cuisine    Fundamental generations-old recipes and techniques no home chef should be without: stocks, stews, soups, pastries and cakes, canning and preserving    Richly photographed by renowned food photographer, Steve Pool; charmingly illustrated by Stephen Kolyer  An American Family Cooks will be the Featured Selection for The Good Cook Bookclub 's late September catalog (announce date 9\/8\/13, in homes approximately 9\/25\/13).  Table of Contents  Some Thoughts About How We Cook  Shopping, Ingredients, Supplies, and Techniques     Drinks and Nibbles  Chris Talks About Wine  Making Hootch  Cocktail Treats  Grilled Red Devil Quail  Olive Swirls  Hummus  Spicy Bean Dip  Holy Guacamole  Scallop Seviche  Marinated Yogurt Cheese     Just Everyday Meals  Heirloom Tomato Salads  Every Night Salad  Octopus Salad  Braised Baby Artichokes  Boy Oh Boy! Bok Choy (Bok Choy Saute and Bok Choy, Shiitakes, and Tofu)  Champ  The Chicken Pot Pie That Nana Made and We All Still Make  Pepper Steak  Beef Stew  Stuffed Cabbage  Mom's Crook Neck Squash  Chris' Paella  Roasting Chicken  Chicken Meets Lemon  Fried Chicken  Favorite Chicken  Chicken Under a Brick  Braised Lamb Shanks with Green Olives  Talking About Pork (Roast Loin with Garlic Scapes and Stuffed Pork Loin)  Pork Scallopine with Arugula Salad  Making Mole  Fancy Dining   Friday Still Means Fish  Steve's Every Night Shrimp Creole  Dungeness Crab at Home  Soft Shell Crabs   Scallops with Roe and Fiddlehead Ferns  Linguine with Clam Sauce  Salmon with Curried Carrot Couscous and Green Puree  Cod Cakes     What Would We Do Without Pizza and Pasta?  Pizza  Correcto Risotto - sample pages  Nana's Potato Gnocchi  Butternut Squash Ravioli  Raw Tomato Sauce  Meatballs and Spaghetti  Pork in Milk  Eggplant Parmigiana  Braised Radicchio  We Can't Forget the French   Grilled Cheese and Tomato Soup Days  Impromptu Soups  Black Bean Soup  Butternut Squash Soup  Corn Chowder  Talking About Sandwiches  Really, Really Good Cheese Sandwiches  Thin Yellow Boys     Country Cooking  Newsom's Country Ham  Fried Green Tomatoes  Corn Fritters  Digging Ramps  Waffles for Dinner  Annie's Brown Bread     Looking Back   Chris on Vinegar  Pickled Asparagus  Easy Pickles  Making Old-Fashioned Relish  Fresh Fig Relish  Making Jams  Making Sausage  Boston Brown Bread  Banana Bread with Canada  Making Bread     A Short Order Cook; Isn't Breakfast Great  Salt-Buzz Breakfast with Biscuits  Hash Browns  Mom's Waffles That We All Still Make  Scotch Griddle Scones  Laurel's Oatmeal Scones  Easy Cinnamon Rolls     We All Love Dessert  Chocolate Chess Pie\/Cake  Devil's Food Cake  Pineapple Upside Down Cake  Laurel Makes Everybody's Birthday Cake  Lemon Meringue Pie  Shaker Lemon Pie  Strawberry-Rhubarb Pie and Some Others  Apple Pizza  Chocolate Chip Cookies  Ginger Cookies  Poached Pears     Mickey's Big Birthday   Easter   Scotch Eggs  Greek Easter Bread  Uncle Kol's Hors d'Oeuvres: Mini Black Bean \u0026amp; Corn Empanadas, Spinach-Feta Phyllo     Cups  Mickey's Easter Dinner Menu: Grilled Leg of Lamb au Jus and Chimmichurri; Potato     Gratin; Orange-Cumin Carrots; Grilled Asparagus; Roasted Baby Artichokes; Pearl     Onions and Cremini Mushrooms      Thanksgiving   Chris' San Francisco All-Day Thanksgiving: Champagne \u0026amp; Fried Eggs on Toasted     Baguette with Shaved Truffles and a Drizzle of Honey; Iced Vodka \u0026amp; Caviar with     Quail Eggs, Minced Red Onion, and Tiny Toasts; Traditional Turkey Dinner with All     the Fixings  Perfect Roast Turkey and Gravy  My Stuffing  Brussels Sprouts  Cranberry Ice  Easy Rolls, At Least I Think They Are     Christmas  Mickey's Christmas Dinner: Pickled Oysters and Caviar; Gougeres; Foie Gras Torchon     with Quince Compote (Roasted Beet Salad for the Ladies); Lobster Bisque; Tournedos     Rossini on Potato Galette; Tourneed Vegetables; Cheese Board with Grapes and Pears;     BÃ»che de NoÃ«l  Making Fruitcakes for Christmas Giving  Date-Nut Bread  Cut-Out Sugar Cookies for Decorating  My Never-Fail Fudge      \"-- \n Dimensions:43 x 261  \n Author: Judith Choate \n ISBN: 9781599621241 \n Format:  \n Pages 272","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44552439333017,"sku":"Cooking9781599621241","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/ac93ab497d373419f04b0079fe21cd74.jpg?v=1720192341"},{"product_id":"investments","title":"Investments","description":"\u003cp\u003e\u003cspan\u003eInvestments, 8th edition, by Bodie, Kane, and Marcus keeps the best blend of practical and theoretical coverage while incorporating new and important topics in the world of investments. This text continues the tradition of an appropriate rigor and clear writing style for the MBA investments student. The unifying theme that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes, is continued in the 8th edition.\u003c\/span\u003e\u003cbr\u003eDimensions:0 x 0 \u003cbr\u003eAuthor: Bodie \u003cbr\u003eISBN: 9780071262286 \u003cbr\u003eFormat: paperback \u003cbr\u003ePages 1020\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44563908133017,"sku":"EDU-1-A-9780071262286","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/d6c1c1c650b211139bb6b8dd30d379f4.jpg?v=1720617049"},{"product_id":"pretty-iconic","title":"Pretty Iconic","description":"\u003cp\u003ePacked full of beauty wisdom, Pretty Iconic takes us from the evocative smell of Johnson’s baby lotion through to Simple Face wipes, NARS Orgasm and beyond, looking at the formative role beauty plays in our lives.\u003c\/p\u003e\n\n\u003cp\u003eConsidering which much-hyped beauty buys are worth the buzz, and who they might be best suited for, in Pretty Iconic Sali Hughes uses her witty, inclusive and discerning style to look at some of the most significant products in beauty – from treasured classics such as Chanel No 5, to life-changers such as Babyliss Big Hair, and the more recent releases from Charlotte Tilbury, Sunday Riley and others that are shaping the beauty industry today.\u003c\/p\u003e\n\n\u003cp\u003eDelving into the products that are simply the best at what they do, the inventions that changed our perception of beauty and the launches that completely broke the mould, Pretty Iconic is a treasure trove of knowledge from Britain’s most trusted beauty writer.\u003cbr\u003e\n Dimensions:37 x 221  \u003cbr\u003e\n Author: Sali Hughes \u003cbr\u003e\n ISBN: 9780008194536 \u003cbr\u003e\n Format: Hardcover \u003cbr\u003e\n Pages 420\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44567083122841,"sku":"6RA9780008194536","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/ae83a94688602df0df78c1563ed46d25.jpg?v=1720682799"},{"product_id":"style-on-a-shoestring-how-to-create-fantastic-rooms-quickly-and-easily","title":"Style on a Shoestring: How to Create Fantastic Rooms Quickly and Easily","description":"\u003cp\u003eThis work conveys the bold approach to colour and decoration that the author demonstrates in her television programme Home Front. Against spending lots of money, Anne McKevitt shows that it is imagination and daring that make wonderful interiors. The book is full of tips for saving money. \u003cbr\u003e\n Dimensions:230 x 270  \u003cbr\u003e\n Author: Anne McKevitt | Shelly Warrington \u003cbr\u003e\n ISBN: 9781899988969 \u003cbr\u003e\n Format:  \u003cbr\u003e\n Pages 128\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44627274760345,"sku":"Table-G-2-9781899988969","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/8666ebe843eec2f4ab3dd7abb829ebba.jpg?v=1721480659"},{"product_id":"mr-mrs-smith-the-hotel-collection-uk-and-ireland-the-uk-and-ireland-hotel-collection-mr-mrs-smith-hotel-collection","title":"Mr \u0026 Mrs Smith. The Hotel Collection. UK and Ireland: The UK and Ireland Hotel Collection (Mr \u0026 Mrs Smith Hotel Collection)","description":"\u003cp\u003eFilled with romantic boutique hideaways, luxurious spa retreats, and cozy inns, this is the definitive guide to the most stylish places to stay in the UK and Ireland. Each destinationâmore than 40 in allâhas been carefully chosen for its mix of individuality, atmosphere, and style, and each review provides the inside scoop on the best rooms to book, restaurants to dine in, and exciting and unusual things to see or do in the area. Stunning photographs help to reveal the personality of the hotels without spoiling the surprise. With a unique membership card inside that entitles you to exclusive hotel offers, luxury-brand discounts, and travel advantages, this is the indispensable resource to ensure that you find the right hotel the first time. \u003cbr\u003e\n Dimensions:200 x 236  \u003cbr\u003e\n Author: Sophie Dening \u003cbr\u003e\n ISBN: 9780954496401 \u003cbr\u003e\n Format: Paperback \u003cbr\u003e\n Pages 300\u003c\/p\u003e","brand":"bookhero.ae","offers":[{"title":"Default Title","offer_id":44627337117849,"sku":"Table-G-1-9780954496401","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/5696\/6297\/files\/259afbc5ea47759af07de5b597f7c29c.jpg?v=1721481493"},{"product_id":"distillation-design","title":"Distillation Design","description":"\u003cp\u003eProviding coverage of design principles for distillation processes, this text contains a presentation of process and equipment design procedures. 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